Artificial Intelligence
Romain Bogaerts
Dynamic Insights: How Swoop Piper Accelerates Innovation in Pharma Marketing
Swoop Piper s transforming how pharma marketers interact with their data and accelerating decision-making processes.
Swoop
What’s to Come in 2025? Swoop Predicts the Top Health Marketing Trends
Swoop’s thought leaders are sharing their valuable insight on what’s needed to thrive in 2025.
Eric Peacock
AI, Data, and the Future of Health Care Marketing: A Conversation With 4 Pharma Advertising Experts
Health care marketing is rapidly evolving, driven by AI, health privacy legislation, the need to reach more diverse patient communities, and the growth of direct-to-patient offerings. To help us sort the reality from the hype, we invited four brilliant partners from top pharma agencies to join a panel at our recent MyHealthTeam Summer Summit in NYC. Their candid, unfiltered observations are summarized below.
Romain Bogaerts
Data Only Matters if You Activate and Reach the Right Audience
I believe in the power of data-driven omnichannel strategies, but so many in our industry don’t understand what matters: Connecting with the right audiences on the right channels.
Sara Sobolewski
MM+M Roundtable Highlights the Benefits of Virtual Agents for Pharma Brands
From gathering real-time data to inform marketing strategies to improving the overall patient experience, AI-powered virtual agents can help personalize customer interactions.
Simeon Simeonov
Using AI to Target Your True HCP Influencers
Building relationships with key opinion leaders and working with the most likely brand advocates is critical to achieving optimal patient outcomes and realizing commercial success.
Swoop
Sim Simeonov on the Role of AI in Precision Healthcare Marketing
Swoop’s [email protected] discusses how medical marketers can leverage ML and AI to reach privacy safe DTC audiences and highly valuable HCP influencers.