Beyond HIPAA: Navigating the Complex Landscape of Healthcare Data Privacy

In an era where data drives healthcare marketing, privacy concerns have never been more critical.   A recent survey by Swoop and MM+M titled "Privacy Matters: Marketing Compliance in Practice" reveals that 89.4% of healthcare marketers consider privacy extremely important when selecting data vendors. 

To dive deeper into these pressing issues, Ben Chapman, General Counsel and Chief Privacy Officer for Swoop, joins Marc Iskowitz, Editor at Large at MM+M, to explore how healthcare marketers can embrace the highest privacy standards.

Though many marketers are most concerned about HIPAA violations, Chapman emphasizes a crucial point: HIPAA compliance alone doesn't guarantee adherence to all privacy regulations. With new state laws focusing on consumer privacy, marketers face a dual challenge of meeting both HIPAA and broader privacy standards.

Don't miss this essential conversation that will equip you with the knowledge to navigate the complex landscape of healthcare data privacy and make informed decisions in your marketing strategies.

Listen to "Two sides of the privacy coin: HIPAA and state laws in pharmaceutical marketing".