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Privacy First — What Healthcare Marketers Need to Know In a Fractured, Evolving Environment

[email protected], Vice President of Health Analytics at Swoop provides an overview of the current privacy landscape and what marketers need to know.
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Forging a Meaningful Connection with Customers On-Demand

A distinguished group of marketing executives discuss the use of conversational AI tools and AI integration in pharma marketing.
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The New Brand.com Experience

How healthcare manufacturers can improve customer engagement, drive high-value activity and inform future strategy with conversational AI.
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Transforming How Pharma Marketers Find, Target and Engage with Patients and Providers

Marketers can reach patients and physicians at critical junctures in the diagnosis and treatment journey with Swoop.

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Patient-Reported Health Inequities Among Breast Cancer Patients

Background Equal access to and quality of care are critical for creating positive outcomes for women living withbreast cancer. Despite increased awareness of health outcome disparities in the US, Black and Latina women still experience unique challenges in their breast cancer journey. Objectives To better understand potential disparities in healthcare quality, affordability, and access based […]

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Patient Reported Impact of Psoriasis and Desired Treatment Outcomes

Background People living with psoriasis often struggle with its physical and mental health toll. Understanding the holistic impact of psoriasis is crucial to treating patients and enabling them to live more fulfilling lives. Objectives To understand the impact of psoriasis and desired treatment outcomes as well as ascertain patient awareness of the progressive nature of […]
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Moving on from Cookies with Privacy-Safe Targeting: Why Real World Data Has Been the Solution All Along

As Google’s third-party cookies become obsolete, marketers should turn to privacy-safe targeting solutions based on real world data via Swoop.
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Swoop President Scott Rines Honored by PRWEEK for Leadership in AI

[email protected], President of Swoop, is one of 25 industry standouts being recognized in PRWeek’s “Dashboard 25: AI Edition.”
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Conversational AI: Transforming Engagement in Pharma Marketing

Swoop has launched conversational AI, addressing the need for real-time, personalized engagement between pharma brands and their audiences.
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Swoop Launches AI-Powered Conversational Agent for Healthcare Marketing, Revolutionizing Engagement on Brand.com

Swoop's new conversational AI platform allows pharma brands to engage in 24/7, MLR-compliant near-human interaction with ideal customers in the moment of need.
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