Swoop
Swoop
Ron Elwell Wins MM+M’s Pinnacle Award
[email protected], CEO and founder of Swoop is a proud recipient of MM+M’s Pinnacle Award for his work furthering real world data and ML/AI in health marketing.
Swoop
Android Announcement Compels Health Marketers to Use RWD
Google will end app tracking on Android, negatively impacting marketing – health marketers can avoid this with real world data, a privacy-safe solution.
Swoop
Google’s Latest Cookie-Less Solution Falls Short for Health Marketers
Google has changed its plan on cookies yet again, however, health marketers who adopt offline RWD-based patient segments will not be affected.
Swoop
Apple’s iOS Update Compels Health Marketers to Adopt Digital Audiences
Apple is compelling health marketers to adopt privacy-safe, AI-generated digital audiences created from offline RWD instead of online clickstream data.
Swoop
Protecting Patient Privacy Beyond HIPAA
The Network Advertising Initiative (NAI) protects patient privacy where HIPAA falls short, guaranteeing that audience segments are safe for marketers.
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Swoop Redefines Physician Engagement Beyond Typical 1:1 NPI Marketing
Swoop re-imagines traditional 1:1 HCP advertising using ML/AI in conjunction with RWD to uncover critical brand ambassadors that are typically overlooked.
Swoop
Six Digital Marketing Resolutions to Consider in 2022
Digital marketers that want to capture HCPs and patient populations should on personalization, omnichannel engagement and next best action.
Swoop
The Strategy and Success Behind Astellas’ Digital Transformation
Swoop spoke with Suda Shinya, Senior Vice President of Information Systems for Astellas Pharma on how to proactively meet the needs of a digital-first patient.
Swoop
Building Commercial Success in 2022: A How to Guide for Digital-First Customer Engagement
Integrating conversational AI can help the life sciences industry evolve.
Swoop
Best Practices for Patient Audience Targeting and Measurement
How AI and machine learning sharpen measurement.