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Why Privacy Changes Demand a Better Approach to Targeting: Real World Data
Building custom audience segments can help marketers better reach ideal consumers.
Swoop
Tune Into Condition-Specific Patients – Why Health Marketers Need to Include Broadcast Radio in the Media Mix
Swoop's partnerships with Westwood One and Nielsen enable insight into patient behavior, better planning and greater reach over AM/FM radio.
Swoop
Swoop Becomes First Healthcare Data Provider to Integrate Its Audiences with Nielsen
Swoop Becomes First Healthcare Data Provider to Integrate Its Audiences with Nielsen
Swoop
The Health Data ‘Dream State’
How condition-specific audience segments can lift your brand beyond traditional targeting.
Swoop
Why Marketers Must Make the Switch to Privacy-safe Real World Data for Targeting
Pharmaceutical and life sciences companies currently face forces of change upending and devaluing traditional advertising and promotion strategies. The resulting challenges are further exacerbated by recent privacy-driven platform announcements from Apple, Google and Facebook. Taken together, these macro trends and privacy changes have deprecated legacy targeting methodologies reliant on demographic and clickstream data. That’s why […]
Swoop
Why Marketers Must Make the Switch to Privacy-Safe Real World Data for Targeting
Swoop’s Chief Revenue Officer and Marketing Director discusses how to successfully reach a targeted audience using privacy-safe real world data.
Swoop
Connecting Brands with Patients: The New Standard for Precision Targeting
Targeting through web and app-based platforms has become obsolete, however, real world health data allows marketers to reach de-identified patients.
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Swoop and iHeartMedia Bring Precision Healthcare Audiences to Broadcast Radio
Swoop’s privacy-safe patient segments can now be used by healthcare marketers to plan activation across iHeartMedia’s industry-leading broadcast radio ecosystem.
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MM&M’s Healthcare Marketers Trend Report 2022
MM&M's Healthcare Marketers Survey proves that marketers need to switch from demographics to custom RWD-driven audiences to maximize patient conversion.
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Privacy Presents Challenges — and Opportunities for Change
To get ahead of recent changes to the healthcare marketing landscape, rely on offline privacy-safe health data.