Swoop
Swoop
Connecting Brands with Patients: The New Standard for Precision Targeting
Targeting through web and app-based platforms has become obsolete, however, real world health data allows marketers to reach de-identified patients.
Swoop
Swoop and iHeartMedia Bring Precision Healthcare Audiences to Broadcast Radio
Swoop’s privacy-safe patient segments can now be used by healthcare marketers to plan activation across iHeartMedia’s industry-leading broadcast radio ecosystem.
Swoop
MM&M’s Healthcare Marketers Trend Report 2022
MM&M's Healthcare Marketers Survey proves that marketers need to switch from demographics to custom RWD-driven audiences to maximize patient conversion.
Swoop
Privacy Presents Challenges — and Opportunities for Change
To get ahead of recent changes to the healthcare marketing landscape, rely on offline privacy-safe health data.
Swoop
Ron Elwell Wins MM+M’s Pinnacle Award
[email protected], CEO and founder of Swoop is a proud recipient of MM+M’s Pinnacle Award for his work furthering real world data and ML/AI in health marketing.
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Android Announcement Compels Health Marketers to Use RWD
Google will end app tracking on Android, negatively impacting marketing – health marketers can avoid this with real world data, a privacy-safe solution.
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Google’s Latest Cookie-Less Solution Falls Short for Health Marketers
Google has changed its plan on cookies yet again, however, health marketers who adopt offline RWD-based patient segments will not be affected.
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Apple’s iOS Update Compels Health Marketers to Adopt Digital Audiences
Apple is compelling health marketers to adopt privacy-safe, AI-generated digital audiences created from offline RWD instead of online clickstream data.
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Protecting Patient Privacy Beyond HIPAA
The Network Advertising Initiative (NAI) protects patient privacy where HIPAA falls short, guaranteeing that audience segments are safe for marketers.
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Swoop Redefines Physician Engagement Beyond Typical 1:1 NPI Marketing
Swoop re-imagines traditional 1:1 HCP advertising using ML/AI in conjunction with RWD to uncover critical brand ambassadors that are typically overlooked.