Transforming Omnichannel

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iSpot and Swoop Partner to Bring Independent Measurement and Transparency to Healthcare Marketing

Privacy-complaint targeting and measurement will help pharma brands optimize reach and frequency across TV platforms
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MarTech Breakthrough Awards Name Swoop “Best AdTech Privacy Solution”

Prestigious international annual awards program recognizes standout marketing, advertising and sales technology around the world
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Swoop Appoints Sara Michael as EVP of Content at MyHealthTeam 

Sara’s arrival marks a major step forward in scaling our patient-first model
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Data and Storytelling in Cannes: The New Era of Healthcare TV Advertising 

A powerhouse media, pharma, and data panel shares healthcare advertising insights, experiences, and predictions
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16 Wins for MyHealthTeam at Digital Health Awards

AI-powered solutions and authentic storytelling earn top honors
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MyHealthTeam Now Hosts 11 Communities for People Living with Cancer

MyBladderCancerTeam and MyEndometrialCancer Team connect oncology patients with medically reviewed online content and support
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Beyond Age and Gender: CTV Advertising Balances Precision and Impact

Swoop EVP Business Development Kurt Robinson shares CTV strategies for pharma marketers in VAB webinar

MyHealthTeam | Patient Insights

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Living With Secondary Progressive Multiple Sclerosis

Understanding the quality-of-life impact of SPMS along with patient desired outcomes can help neurologists develop the most effective approach to treating patients for whom MS is advancing.

Privacy | Best Practices

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Swoop Answers Your Data Privacy Questions

As states tighten privacy regulations, partnering with a compliant data provider isn’t just a best practice. It’s a necessity. 

Swoop Agents | White Papers

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From Whispers to Wisdom: AI’s Role in Demystifying IUD Conversations

How Swoop Agents provide patients and providers round-the-clock, accurate information.
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