This is how Swoop is Redefining Healthcare Marketing. Again.
A privacy-safe marketing ecosystem that connects patients, healthcare providers, and brands to drive better health outcomes.
In today’s digital world, healthcare marketing is evolving at an unprecedented pace. But with rising regulatory scrutiny and growing focus on privacy, one question looms large: How can brands reach the right audiences at pivotal moments in their health journey, while remaining fully compliant?
At Swoop, we’ve built a privacy-safe marketing ecosystem that connects patients, healthcare providers, and brands to drive better health outcomes.
Setting the standard in privacy-safe engagement
Swoop is not just an AdTech solution – we’re a catalyst for responsible innovation. Our commitment to privacy compliance was recently recognized with the “Best AdTech Privacy Solution” award in the eighth annual MarTech Breakthrough Awards, reaffirming our role as the industry benchmark for compliant audience targeting.
Nearly a decade ago, Swoop reshaped the healthcare marketing landscape by pioneering high-performance audiences built with our Zero-knowledge Methodology, which was designed to deliver effective targeting while exceeding the industry’s strictest privacy requirements. This unwavering commitment to compliance remains at the heart of everything we do.
Today, we’re pushing the boundaries even further. Through strategic acquisitions, AI-driven innovation, and deep industry partnerships, we’re creating a unified, data-powered ecosystem that delivers both effective targeting at scale for brand marketers.
Helping brands improve patient outcomes through smarter, data-driven intelligence
Our approach integrates privacy-safe, data-driven strategies across the healthcare marketing ecosystem, ensuring brands can reach the right audiences at scale.
Swoop solutions help brand managers:
- Increase adherence rates
- Reach qualified patients earlier in their health journey
- Influence prescribing behavior to initiate treatment sooner
- Drive relevant doctor visits and screenings
- Educate patients, caregivers, and providers
In doing so, we help brands improve patient outcomes through smarter, data-driven intelligence.
Solving three core business questions
1. Who to Target?
Through our patented, federated privacy infrastructure and AI technology, we give marketers the ability to anticipate key events along the patient journey — enabling earlier diagnosis, quicker treatment starts, and more productive doctor visits. We also transform how brands see HCPs, helping identify high-value providers and their networks before critical health moments.
2. Where to Engage?
With Swoop audiences, marketers can activate one unified audience across all channels and all 50 states, confidently and compliantly. By combining real-world data (RWD), first- and zero-party data from opted-in patient community members, and first-party engagement data from brand.com agents, we deliver actionable intelligence that coordinates targeting between patients and their HCPs throughout the health journey.
3. What to Do?
Our GenAI platform bridges data silos by connecting DTC and HCP audiences, RWD, patient community insights, and conversational agent data. This on-demand intelligence helps pharma marketers make data-driven omnichannel strategy decisions with unprecedented speed and accuracy.
And this is just the beginning
We’re building a future where technology seamlessly connects brands, patients, and healthcare providers — improving health outcomes while delivering transformative business results.
At Swoop, redefining healthcare marketing isn’t a one-time achievement. It’s what we do every day.
