Your Privacy Choices - Swoop

Your Privacy Choices

We are committed to providing consumers, caregivers, and healthcare professionals (“HCPs”) with access to relevant and timely information, messaging, and knowledge to improve their healthcare journey.  Our products and services (the “Swoop Services”) enable healthcare and life sciences companies and brands to analyze the characteristics of content in order to optimize and enhance their marketing and analytics investments relating to advertising and outreach.  

Publishers and advertisers can use this contextual intelligence to develop and display content on the Internet in the right locations at the right time, without using traditional models that rely on tracking users’ internet activity to specifically target them.  

We believe that health-related marketing and advertising should not involve a choice between responsible data and technology practices or effective marketing tools and strategies.  In fact, we aim to do both, and we have designed and built our offerings with that in mind.  Our privacy program is designed around trust, transparency, and respecting your rights in your personal information. 

Under some state privacy laws, residents may have the right to opt out of the “sale,” “sharing,” or use of their personal data for “targeted advertising.”  As described in our privacy notice, we process personal information for various purposes including targeted advertising which may be deemed a “sale or share” of personal information.  

If you are a consumer, healthcare provider, or caregiver and wish to opt out of the use of your personal information, you can click here or email [email protected].  For complete details, please review the Privacy Rights and Choices as well as the Additional Marketing and Advertising Choices section of our privacy notice.  Please note that because we only maintain information about consumers in a de-identified format, we are unable to locate, identify and remove any individual from our database. By submitting your request to opt-out using the form below, your information will be securely transmitted to our third-party onboarders, who may have the information necessary to remove you from their dataset.

For more information on our privacy practices, please see our Privacy Notice

You can opt out of our use of non-essential cookies by managing your settings HERE. We will honor Global Privacy Control (GPC) settings from your browser. To learn more about the GPC, visit the Global Privacy Control website

Opt-out choices are unique to each website or mobile application you are navigating as well as the device and browser being used.  

Additional ways to exercise your privacy rights:

The online advertising ecosystem is a complex network comprised of many entities who may each play a role in processing your personal data.  You may receive advertising online in different forms and across different media, including on web browsers, mobile apps, and TV streaming apps. The ads you see may be selected, delivered, and measured using different types of information, including your online activity; contextual factors like the type of website or app you are using, time of day, or your geographic location; your offline/in-store purchases; and other factors. 

The important thing to understand is that you have options for controlling how information about you is used for online advertising.  Although not exhaustive, below are additional measures you might want to consider to maximize the reach of your privacy choices: Additionally, you can visit the following site hosted by the National Advertising Institute for helpful information regarding your privacy options: https://thenai.org/how-to-opt-out/ 

Web browser  

CTV & Streaming  

Mobile