Predict Tomorrow’s Target Today
Swoop’s patented predictive technology enables brands to reach audiences before key health milestones occur.
See around the corner of clinical decisions
Swoop helps brands predict likely moments in the health journey for proactive, coordinated DTC and HCP engagement.
Undiagnosed
Educate patients likely to have a disease state about symptoms, condition, treatments, and accelerate time to diagnosis.
Pre-visit
Reach patients likely to see a provider in the next 90 days to optimize campaign frequency at a critical moment in time.
Progressing
Engage patients likely to progress to a new treatment in the next year, accelerating the time to prescription.
Adherence
Reinforce messaging to patients likely to fall off treatment in the next 45 days and increase retention.
Unify your DTC and HCP marketing
Anticipate health needs before they occur and coordinate activation of patients and their providers with unified messaging.
Engage ideal target audiences where they are
Reach patients actively seeking medical information and their HCPs in the moments that matter and the channels they prefer.
Resources
Predictive Audiences
A Leading Pharmaceutical Brand Increased Adherence 29% YoY with Swoop’s Patented Predictive Adherence Audiences
With an increased incidence in substance use disorders (SUDs), a MAT therapy wanted to increase adherence within its patient population to drive positive patient outcomes. Leveraging Swoop’s patented predictive technology, the brand was able to accurately identify patients most likely to become non-adherent and activate them programmatically across premium inventory.
Predictive Audiences
Swoop Predictive Audiences Overview
While no patient journey is the same, there are consistent hurdles for patients, providers, and the brands who support them. Solve tomorrow’s challenges today.
HCP Pro
Swoop Celebrates Triple Recognition in PM360’s 13th Annual Innovations Issue
PM360's 13th Annual Innovations Issue recognizes Swoop for its cutting-edge contributions to data-driven healthcare marketing.
