Go beyond traditional NPI targeting
Activate high-value HCPs across all channels
Dr. Smith (Hem/Onc Specialist)
An ideal target to accelerate Rx lift
High prescriber
High access rates
Dr. Rodriguez (Hem/Onc Specialist)
Unlikely to drive lifetime patient value
High prescriber
Low access rates
Dr. Johnson (Cardiology Specialist)
Not ideal to grow market share
High diagnoser
High loyalty score towards competition
Dr. Dias (Cardiology Specialist)
Likely to grow market share
High diagnoser
Low loyalty score towards competition
Move beyond legacy NPI targeting to prioritize media spend on the HCPs most likely to drive optimal patient and commercial outcomes.
Loyalists
Inform and motivate high-volume brand champions with access, patient support, and enrollment services messaging.
Persuadables
Build trust and interest with HCPs receptive to brand differentiation and educational content with clinical trial and efficacy data.
High-Volume Referrers
Amplify messaging about symptoms, diagnosis, and mechanism of action through well-informed and connected influencers.
Influencers
Encourage public engagement by HCPs with significant impact via social networks, publications, conferences, and academia.
Day-to-day Treaters
Regularly validate and connect on side effects, ease of prescribing, and support services with HCPs who manage daily care.
Go deeper than traditional PLD reporting and leverage AI to connect fragmented data beyond RWD into a unified understanding of your audience.
One audience engages HCPs everywhere
Anticipate patient needs by HCP cohort for coordinated activation across all channels with consistent messaging to drive Rx lift.
A best-in-class partnership
Activate HCPs and their DTC audiences in the same platform to optimize omnichannel brand engagement and media spend.
The industry’s leading provider of privacy-safe, custom DTC and HCP audiences.
The world’s largest self-service demand side platform with premium inventory.
Resources
Communities
Smarter Intelligence, Deeper Connection: Redefining Brand Marketing in 2026
Swoop's 2026 innovations build a truly patient-first marketing strategy.
Artificial Intelligence
Beyond the Buzz: A Practical Framework for AI-Powered Pharma Marketing
Translate buzzwords into brand strategies that impact patient lives with this webinar featuring Romain Bogaerts.
Artificial Intelligence
Beyond the Buzz: A Practical Framework for AI-Powered Pharma Marketing
Translate buzzwords into brand strategies that impact patient lives with this webinar featuring Romain Bogaerts.
