Privacy Isn’t Negotiable
It’s Our Foundation.
We’re helping connect consumers with vital health information through a methodology that minimizes risk.
Consumers want to understand relevant treatment options
State legislators want to increase transparency, minimize risk, and protect privacy
As of Jan. 1, 2026, 20 states have laws that protect consumers’ private information. Suppression of audiences is no longer an option.
Connecting with consumers requires a deep respect for their privacy. At Swoop, we believe you can achieve powerful patient engagement and protect consumer privacy. In fact, we’ve built our segmentation methodology on that very principle.
Built for trust and safety
Marketers choose Swoop for our privacy-by-design federated architecture and compliance with all state and federal regulations.
De-identified Health Data
We ensure all health data undergoes a HIPAA-compliant de-identification process, guaranteeing all personal information is removed.
Zero-Knowledge Methodology
Our audience building methodology is fully compliant with the most stringent laws, like Washington State’s My Health My Data Act (MHMDA).
Sustained Compliance
Our privacy-safe approach goes above and beyond current state and federal legislation, putting consumer privacy first.
Engineered for compliance, reviewed by experts
Our Privacy Committee, led by our Chief Privacy Officer, provides a sounding board on industry expectations, product feedback, and external calibration.
We are proud members of the Network Advertising Initiative (NAI), HIPAA compliant, and regularly undergo outside review processes to certify that our technology and operations meet the highest standards for privacy and security.
Partner with a leader in privacy-safe AdTech
At Swoop, we’re committed to the responsible use of data to improve patient outcomes.
We handle information with trust and integrity. Our Zero-Knowledge Methodology uses de-identified patient journeys to minize the risk of inferences downstream about an individual’s condition.
Want to build healthcare segments with accuracy?
Contact us to learn more about our privacy-by-design approach.
Swoop respects consumer privacy rights
Our privacy program is designed around trust, transparency, and respecting your rights in your personal information, and that includes making it easy to opt-out.
Find everything you need to control your personal information with Swoop.
Meet our privacy experts
Stay informed on data privacy
Privacy
Swoop Answers Your Data Privacy Questions
As states tighten privacy regulations, partnering with a compliant data provider isn’t just a best practice. It’s a necessity.
Healthcare Marketing
Beyond HIPAA: Navigating the Complex Landscape of Healthcare Data Privacy
Don't miss this essential conversation about navigating the complex landscape of healthcare data privacy to make informed marketing strategy decisions .
Privacy
How Savvy Healthcare Marketers Are Overcoming State Suppression Mandates
It's time to reassess the knee-jerk reaction of suppressing entire states from marketing campaigns and consider more sophisticated, compliant approaches to audience targeting.