Reimagine Your HCP Marketing
Uncovering providers that drive true brand value requires going beyond traditional NPI targeting and PLD reporting.
Every HCP’s brand value is unique
Not all HCPs are created equal, making it critical to identify the NPIs most likely to drive Rx lift and ignite your omnichannel strategies.
Dr. Smith (Hem/Onc Specialist)
An ideal target to accelerate Rx lift
High prescriber
High access rates
Dr. Rodriguez (Hem/Onc Specialist)
Unlikely to drive lifetime patient value
High prescriber
Low access rates
Dr. Johnson (Cardiology Specialist)
Not ideal to grow market share
High diagnoser
High loyalty score towards competition
Dr. Dias (Cardiology Specialist)
Likely to grow market share
High diagnoser
Low loyalty score towards competition
Understand your ideal target HCPs
AI-driven insights that uncover and segment providers based on behavior, influence, and brand value.
Move beyond legacy NPI targeting to prioritize media spend on the HCPs most likely to drive optimal patient and commercial outcomes.
Loyalists
Inform and motivate high-volume brand champions with access, patient support, and enrollment services messaging.
Persuadables
Build trust and interest with HCPs receptive to brand differentiation and educational content with clinical trial and efficacy data.
High-Volume Referrers
Amplify messaging about symptoms, diagnosis, and mechanism of action through well-informed and connected influencers.
Influencers
Encourage public engagement by HCPs with significant impact via social networks, publications, conferences, and academia.
Day-to-day Treaters
Regularly validate and connect on side effects, ease of prescribing, and support services with HCPs who manage daily care.
Go deeper than traditional PLD reporting and leverage AI to connect fragmented data beyond RWD into a unified understanding of your audience.
One audience engages HCPs everywhere
Anticipate patient needs by HCP cohort for coordinated activation across all channels with consistent messaging to drive Rx lift.
A best-in-class partnership
Activate HCPs and their DTC audiences in the same platform to optimize omnichannel brand engagement and media spend.
The industry’s leading provider of privacy-safe, custom DTC and HCP audiences.
The world’s largest self-service demand side platform with premium inventory.
Resources
HCP Marketing
Activating HCPs via CTV Leads to 12:1 ROI for Neurological Movement Disorder
Facing low brand awareness and unable to reach healthcare professionals prescribing competitive treatments, a neurological therapy sought to convert hard-to-reach HCPs. Swoop utilized NPI-to-device matching to serve 60-second promotions to targeted HCP households via CTV.
HCP Marketing
Increasing Lift 22% by Activating Audiences within Leading EHRs and Programmatic Next-Best-Action Engagement
A pain management brand wanted to increase brand awareness and drive script lift among hard-to-reach HCPs by targeting them in EHR platforms. Swoop enabled the brand to activate key HCPs at the point-of-care while they were immersed in the clinical workflow within leading EHRs. To increase exposure within an omnichannel ecosystem, next best action programmatic […]
HCP Marketing
Capturing 2X the Industry Standard Engagement at a Major Oncology Conference
A leading multiple myeloma therapy wanted to increase brand awareness and engagement among influential KOLs. Swoop used its proprietary data graph and gated geotargeting capabilities to reach HCPs with targeted media messaging on personal devices while attending a landmark oncology conference.
