Ideal DTC and HCP Audiences
Transform omnichannel media strategies with the highest audience quality and 100% privacy compliance.
Why agencies turn to Swoop
Channel-agnostic, precise audiences enable our agency partners to optimize media strategies and achieve better outcomes for their clients.
Safe and Secure
100% privacy-safe audiences created with zero-knowledge methodology and compliant with the most stringent regulations
Precision at Scale
Premier inventory with leading partnerships across all channels including programmatic, TV, audio, and social media
Industry Expertise
Team of adtech, data, and AI experts assigned to each campaign for seamless optimization and white-glove service
Approved for use in all 50 states
Agencies trust Swoop as the industry leader in privacy with 100% compliance with national and state-level regulations.
De-identified Patient Data
All patient data undergoes a HIPAA-compliant de-identification process, ensuring all personal information is removed and unrecoverable.
Zero-knowledge Methodology
Our audience building methodology is fully compliant with the most stringent laws, like the My Health My Data Act (MHMDA).
Sustained Compliance
Our methodologies go above and beyond current state and federal legislation ensuring long-term campaign compliance.
Anticipate health needs for unified DTC and HCP marketing
Swoop helps marketers predict clinical decision points in the health journey for coordinated activation across all channels.
Omnichannel segments with the highest audience quality
Swoop’s platform-agnostic approach drives data consistency across all channels for seamless DTC and HCP activation.
Swoop Audience Solutions
Swoop connects patients and their providers allowing marketers to engage a unified audience in the ideal moment.
Product
Target 99% of the ideal audience with 100% privacy compliance.
Product
Quantify every HCP’s true brand value by to optimize media spend.
Product
Unify campaigns across date driven linear, addressable, and connected TV.
Product
Engage patients with rare and chronic conditions across 60+ communities.
Product
Predict tomorrow’s target today before critical health milestones occur.
SERVICE
Engage customers as decisions are being made in the EHR and at the point of care.
Success Stories
Predictive Audiences
A Leading Pharmaceutical Brand Increased Adherence 29% YoY with Swoop’s Patented Predictive Adherence Audiences
With an increased incidence in substance use disorders (SUDs), a MAT therapy wanted to increase adherence within its patient population to drive positive patient outcomes. Leveraging Swoop’s patented predictive technology, the brand was able to accurately identify patients most likely to become non-adherent and activate them programmatically across premium inventory.
DTC Audiences
Advertising on CTV Increases HCP Appointments for Mental Health Drug by 20%
A pharmaceutical brand needed to connect with a limited patient population diagnosed with a sensitive conditionand their caregivers. Swoop utilized its privacy-safe real world health data to create a targetable niche segment for activation on CTV platforms.
DTC Audiences
Activating Patients on Addressable TV Generates 1,500 New-to-Brand Starts for Type 2 Diabetes Drug
A pharmaceutical brand wanted to increase reach, doctor’s visits and drive prescription lift of its Type 2 diabetes drug nationally. Swoop built a privacy-safe segment of patients on the brand and its competitors. Targeted ads on linear addressable devices scaled across MVPDs, maximizing frequency to saturate the North American market.
Resources
Television
Optimizing TV Targeting in a Fragmented Landscape Advances Better Patient Outcomes
Connecting with the right audiences with precision and impact across all channels allows pharmaceutical companies to enhance patient engagement and drive better health outcomes. In addition to helping patients by connecting them with new information, consumer ads positively influence healthcare providers (HCP) prescribing behavior.
DTC Marketing
DSP Diagnosis: 10 Factors Pharma Marketers Should Consider
In today’s complex healthcare marketing landscape, selecting the right Demand-Side Platform (DSP) is crucial for pharmaceutical brands aiming to deliver impactful, targeted, and compliant omnichannel campaigns to patients and healthcare providers (HCPs). This checklist will guide you through the essential factors to consider, ensuring that your chosen DSP aligns with your marketing objectives, respects patient […]