White Papers
MyHealthTeam | White Papers
Swoop
Empowering Patients: How Pharma Ads Drive Better Health Outcomes
Survey reveals 67% of patients with chronic conditions took an action after seeing treatment advertising
Swoop Agents | White Papers
Swoop
From Whispers to Wisdom: AI’s Role in Demystifying IUD Conversations
How Swoop Agents provide patients and providers round-the-clock, accurate information.
Television | White Papers
Swoop
Optimizing TV Targeting in a Fragmented Landscape Advances Better Patient Outcomes
Connecting with the right audiences with precision and impact across all channels allows pharmaceutical companies to enhance patient engagement and drive better health outcomes. In addition to helping patients by connecting them with new information, consumer ads positively influence healthcare providers (HCP) prescribing behavior.
DTC Marketing | White Papers
Swoop
DSP Diagnosis: 10 Factors Pharma Marketers Should Consider
In today’s complex healthcare marketing landscape, selecting the right Demand-Side Platform (DSP) is crucial for pharmaceutical brands aiming to deliver impactful, targeted, and compliant omnichannel campaigns to patients and healthcare providers (HCPs). This checklist will guide you through the essential factors to consider, ensuring that your chosen DSP aligns with your marketing objectives, respects patient […]