Predictive Audiences
Predictive Audiences | Case Studies
Swoop
A Leading Pharmaceutical Brand Increased Adherence 29% YoY with Swoop’s Patented Predictive Adherence Audiences
With an increased incidence in substance use disorders (SUDs), a MAT therapy wanted to increase adherence within its patient population to drive positive patient outcomes. Leveraging Swoop’s patented predictive technology, the brand was able to accurately identify patients most likely to become non-adherent and activate them programmatically across premium inventory.
Predictive Audiences | Product Overviews
Swoop
Swoop Predictive Audiences Overview
While no patient journey is the same, there are consistent hurdles for patients, providers, and the brands who support them. Solve tomorrow’s challenges today.
Swoop
Swoop Celebrates Triple Recognition in PM360’s 13th Annual Innovations Issue
PM360's 13th Annual Innovations Issue recognizes Swoop for its cutting-edge contributions to data-driven healthcare marketing.
Swoop
Swoop to Showcase Award Winning AI-Driven Innovations for Healthcare Marketers at CES
Swoop will demonstrate its award-winning suite of unprecedented products at the Consumer Electronics Show (CES) in Las Vegas
Swoop
Swoop Launches Predictive AI Targeting, the Next Generation of Healthcare Marketing
Swoop has just launched its audience building with predictive AI segments to create ideal DTC and HCP segments for proactive engagement at critical moments in the health journey.
Swoop
Swoop Launches Predictive AI Adherence Targeting
First-of-its-kind targeting predicts which patients will become non-adherent in the next 30 days.