Patients
Swoop
Real-World Patient Insights on MS Treatment Revealed in New Research from Biogen, MyHealthTeam, and Spherix
“Patient and healthcare provider experience of diroximel fumarate: considerations for selecting disease-modifying therapy,” offers real-world insights into the treatment experience for MS patients.
Eric Peacock
Why AI is Fueling the Growth of Patient Communities
Google’s shift toward AI-generated answers removes blue search links often without clear attribution or context.
Swoop
83% of Chronic Condition Patients Surveyed Find Pharma Ads Beneficial
Patient Perspectives on Pharmaceutical Advertising: Exclusive Insights from Swoop
Swoop
From Sick Care to Health Care: Transforming Pharma with Data-Driven Insights
Preventing a chronic condition or progression of a disease takes concerted effort from patients, payers, pharma brands, and physicians. Is it possible to truly move from sick care to health care?
Swoop
Putting the Human Back In Healthcare Marketing
From consumer behavior shifts to the influence of health trends, the session was a powerful reminder of the importance of a patient-first mindset.
Swoop
Eric Peacock Named Chief Patient Officer of Swoop, Expanding Patient-First Healthcare Engagement
Swoop is creating a future where patients have unprecedented access to personalized health support.
Communities | Patient Insights
Swoop
Insights from thousands of people with MS Uncover Adverse Effects Lead to Nonadherence
Social listening pinpoints adverse events as a key factor in patient dropout and reveals a critical opportunity for brand managers to provide support.