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Understanding the Patient Perspective in Living with and Treating Spondyloarthritis

Background Spondyloarthritis (SpA), the group of conditions that includes ankylosing spondylitis, psoriatic arthritis, and non-radiographic axial spondyloarthritis, among others, can lead to symptoms of pain, stiffness, and swelling. The burden of disease can affect patients’ quality of life. Objectives Patient research was undertaken to explore the impact of spondyloarthritis on quality of life, patients’ ability […]
Eric Peacock Eric Peacock

6 Trends in Health To Bake Into Your 2023 Strategy

From zero party data and AI to cocreation with patients and proving ROI on health equity programs, there is much to be excited for in 2023. Here’s my take on six health trends to bake into your pharma marketing and medical affairs strategies.
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