Innovation
Eric Peacock
Why AI is Fueling the Growth of Patient Communities
Google’s shift toward AI-generated answers removes blue search links often without clear attribution or context.
Why Swoop
Predictive Audiences
A Leading Pharmaceutical Brand Increased Adherence 29% YoY with Swoop’s Patented Predictive Adherence Audiences
With an increased incidence in substance use disorders (SUDs), a MAT therapy wanted to increase adherence within its patient population to drive positive patient outcomes. Leveraging Swoop’s patented predictive technology, the brand was able to accurately identify patients most likely to become non-adherent and activate them programmatically across premium inventory.
DTC Audiences
Advertising on CTV Increases HCP Appointments for Mental Health Drug by 20%
A pharmaceutical brand needed to connect with a limited patient population diagnosed with a sensitive conditionand their caregivers. Swoop utilized its privacy-safe real world health data to create a targetable niche segment for activation on CTV platforms.
Products
Communities
Smarter Intelligence, Deeper Connection: Redefining Brand Marketing in 2026
Swoop's 2026 innovations build a truly patient-first marketing strategy.
Television
TV Marketing Overview
Go Omniglass with Swoop’s TV marketing solutions. Bridge audience fragmentation and maximize your TV strategy across leading channel partners with our omniglass offering.
About Swoop
Swoop
Fierce Pharma 2025: Why a Unified Audience is Your Key to 2026 Success
Patient-first impact: building trust and delivering results
DTC Marketing
83% of Chronic Condition Patients Surveyed Find Pharma Ads Beneficial
Patient Perspectives on Pharmaceutical Advertising: Exclusive Insights from Swoop
Insights
Communities
Empowering Patients: How Pharma Ads Drive Better Health Outcomes
Survey reveals 67% of patients with chronic conditions took an action after seeing treatment advertising
Swoop Agents
From Whispers to Wisdom: AI’s Role in Demystifying IUD Conversations
How Swoop Agents provide patients and providers round-the-clock, accurate information.