Communities
Eric Peacock
6 Takeaways From The Future of Digital Health Panel
Digital health media is on the precipice of major change. ChatGPT and AI are advancing faster than we ever thought they would. Third-party cookies are going away slower than we ever thought they would (finally happening next year). There’s a pressing case for improving health equity and patient privacy, and the pressured budgets of pharma companies looking to hedge against an uncertain economic and regulatory future weigh heavily in 2024 marketing plans.
Eric Peacock
Online Video Ads Reached Four Times as Many Diagnosed Patients at MyHealthTeam and Here’s Why
The average person watches 17 hours of online video each week, and video ads have nine times higher recall than print. But those great results only materialize when you can effectively target your online video ads to the types of people you want to reach.
Eric Peacock
Zero Party Data Defined in 30 Seconds and Why It Matters to Health Marketers
You may have heard the phrase “zero party data,” but you’re still wondering what it means. Zero party data is information a customer intentionally and proactively shares with a company, typically with the expectation that the company will use that information to deliver some sort of personalized value to the customer.
Communities | Patient Insights
Swoop
Understanding the Patient Perspective in Living with and Treating Spondyloarthritis
Background Spondyloarthritis (SpA), the group of conditions that includes ankylosing spondylitis, psoriatic arthritis, and non-radiographic axial spondyloarthritis, among others, can lead to symptoms of pain, stiffness, and swelling. The burden of disease can affect patients’ quality of life. Objectives Patient research was undertaken to explore the impact of spondyloarthritis on quality of life, patients’ ability […]
Eric Peacock
6 Trends in Health To Bake Into Your 2023 Strategy
From zero party data and AI to cocreation with patients and proving ROI on health equity programs, there is much to be excited for in 2023. Here’s my take on six health trends to bake into your pharma marketing and medical affairs strategies.
Communities | Patient Insights
Swoop
Insights from thousands of people with MS Uncover Adverse Effects Lead to Nonadherence
Social listening pinpoints adverse events as a key factor in patient dropout and reveals a critical opportunity for brand managers to provide support.