Artificial Intelligence
Sara Sobolewski
MM+M Roundtable Highlights the Benefits of Virtual Agents for Pharma Brands
From gathering real-time data to inform marketing strategies to improving the overall patient experience, AI-powered virtual agents can help personalize customer interactions.
Simeon Simeonov
Using AI to Target Your True HCP Influencers
Building relationships with key opinion leaders and working with the most likely brand advocates is critical to achieving optimal patient outcomes and realizing commercial success.
Swoop
Sim Simeonov on the Role of AI in Precision Healthcare Marketing
Swoop’s [email protected] discusses how medical marketers can leverage ML and AI to reach privacy safe DTC audiences and highly valuable HCP influencers.