Privacy

DTC Audiences

MarTech Breakthrough Awards Name Swoop “Best AdTech Privacy Solution”

Prestigious international annual awards program recognizes standout marketing, advertising and sales technology around the world

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Privacy

Swoop Answers Your Data Privacy Questions

As states tighten privacy regulations, partnering with a compliant data provider isn’t just a best practice. It’s a necessity.

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Why Swoop

Predictive Audiences

A Leading Pharmaceutical Brand Increased Adherence 29% YoY with Swoop’s Patented Predictive Adherence Audiences

With an increased incidence in substance use disorders (SUDs), a MAT therapy wanted to increase adherence within its patient population to drive positive patient outcomes. Leveraging Swoop’s patented predictive technology, the brand was able to accurately identify patients most likely to become non-adherent and activate them programmatically across premium inventory.

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DTC Audiences

Advertising on CTV Increases HCP Appointments for Mental Health Drug by 20%

A pharmaceutical brand needed to connect with a limited patient population diagnosed with a sensitive conditionand their caregivers. Swoop utilized its privacy-safe real world health data to create a targetable niche segment for activation on CTV platforms.

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Solutions

Communities

Smarter Intelligence, Deeper Connection: Redefining Brand Marketing in 2026

Swoop's 2026 innovations build a truly patient-first marketing strategy.

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Television

TV Marketing Overview

Go Omniglass with Swoop’s TV marketing solutions. Bridge audience fragmentation and maximize your TV strategy across leading channel partners with our omniglass offering.

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About Swoop

Swoop

Fierce Pharma 2025: Why a Unified Audience is Your Key to 2026 Success

Patient-first impact: building trust and delivering results

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DTC Marketing

83% of Chronic Condition Patients Surveyed Find Pharma Ads Beneficial

Patient Perspectives on Pharmaceutical Advertising: Exclusive Insights from Swoop

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Insights

Communities

Patient Reported Impact of Psoriasis and Desired Treatment Outcomes

Understanding the holistic impact is crucial to enabling patients to live more fulfilling lives. For this research presented at the 2025 Fall Clinical Dermatology Conference, 98 members of MyPsoriasisTeam living with psoriasis were interviewed to better understand patient-desired outcomes and help dermatologists develop more effective approaches to treatment. The emotional toll of psoriasis manifests in […]

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Communities

Beyond the Diagnosis: Exploring the Emotional, Physical, and Financial Toll of Lung Cancer

This research underscores the urgent need for a more patient-first approach to lung cancer care.

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Artificial Intelligence

Simeon Simeonov

Using AI to Target Your True HCP Influencers

Building relationships with key opinion leaders and working with the most likely brand advocates is critical to achieving optimal patient outcomes and realizing commercial success.

Swoop

Sim Simeonov on the Role of AI in Precision Healthcare Marketing

Swoop’s [email protected] discusses how medical marketers can leverage ML and AI to reach privacy safe DTC audiences and highly valuable HCP influencers.

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