Swoop
Predictive Audiences | Product Overviews
Swoop
Swoop Predictive Audiences Overview
While no patient journey is the same, there are consistent hurdles for patients, providers, and the brands who support them. Solve tomorrow’s challenges today.
Communities | Product Overviews
Swoop
Better Together: Swoop and MyHealthTeam Overview
Combining the power of the largest provider of programmatic health audiences with the largest U.S. patient communities to deliver unparalleled scale and patient engagement.
Swoop
From Sick Care to Health Care: Transforming Pharma with Data-Driven Insights
Preventing a chronic condition or progression of a disease takes concerted effort from patients, payers, pharma brands, and physicians. Is it possible to truly move from sick care to health care?
Swoop
Putting the Human Back In Healthcare Marketing
From consumer behavior shifts to the influence of health trends, the session was a powerful reminder of the importance of a patient-first mindset.
Swoop
Business Intelligence Group Names Swoop in Best Places to Work 2025
At Swoop, we are dedicated to creating a culture of innovation, where employees are celebrated, supported, and encouraged to innovate from within.
Swoop
Eric Peacock Named Chief Patient Officer of Swoop, Expanding Patient-First Healthcare Engagement
Swoop is creating a future where patients have unprecedented access to personalized health support.
Swoop
MyHealthTeam Launches myMDteam focused on Muscular Dystrophy
A Patient Community Focused on Connecting People Living With a Rare Disease, myMDteam Provides Medically Reviewed Content, Support, and an Online Community
DTC Audiences | Case Studies
Swoop
Targeting De-identified Hepatitis Patients via Addressable TV Increases Prescriptions 24%
A leading pharmaceutical brand wanted to further optimize targeting on addressable TV by testing and comparing Swoop’s audience segments against its current vendor. Swoop generated a privacy-safe segment of currently diagnosed patients based on real world health data against the provider’s universe for six weeks, running twice weekly.
HCP Marketing | Case Studies
Swoop
Connecting with HCP Audiences at the Point of Care and Driving an 8:1 ROI
A brand treatment of hyperkalemia needed to increase awareness and drive script lift among priority HCPs. Swoop activated priority HCPs at the point-of-care with efficacy messaging digitally while they were consuming brand-safe, non-endemic content on desktop and mobile devices.
HCP Marketing | Case Studies
Swoop
Driving Engagement 60% Above Industry Average with Swoop HCP Audiences
A top plaque psoriasis drug sought to position itself as an appropriate treatment and/or first-switch after TNF failures with priority HCPs. Swoop uncovered HCPs diagnosing moderate to severe plaque psoriasis patients on a weekly basis to serve branded advertising on non-endemic sites and mobile apps.