Swoop
Swoop
TI Health Is Now Part of Swoop: Unify Your HCP and DTC Marketing
The integration with TI Health elevates Swoop’s ability to reach, target and engage HCPs, enabling a better solution for healthcare marketers.
Swoop
One Audience, All Channels: Unifying Digital, Audio, and TV Targeting with Real World Data
[email protected], Swoop’s SVP of Sales explains driving script lift with AI-generated custom audience segments at MM&M's Media Summit
Swoop
Optimizing Omnichannel Engagement Through a Single Audience
[email protected], SVP of sales at Swoop explains how real world data can create a more effective media mix for DTC marketing.
Swoop
How Using Real World Data Across Channels Can Better Engage Healthcare Providers and Patients
During an MM+M podcast, sponsored by Swoop, [email protected], SVP of sales, explained how custom audience segments can be activated across the media plan.
Swoop
Why Privacy Changes Demand a Better Approach to Targeting: Real World Data
Building custom audience segments can help marketers better reach ideal consumers.
Swoop
Tune Into Condition-Specific Patients – Why Health Marketers Need to Include Broadcast Radio in the Media Mix
Swoop's partnerships with Westwood One and Nielsen enable insight into patient behavior, better planning and greater reach over AM/FM radio.
Swoop
Swoop Becomes First Healthcare Data Provider to Integrate Its Audiences with Nielsen
Swoop Becomes First Healthcare Data Provider to Integrate Its Audiences with Nielsen
Swoop
The Health Data ‘Dream State’
How condition-specific audience segments can lift your brand beyond traditional targeting.
Swoop
Why Marketers Must Make the Switch to Privacy-safe Real World Data for Targeting
Pharmaceutical and life sciences companies currently face forces of change upending and devaluing traditional advertising and promotion strategies. The resulting challenges are further exacerbated by recent privacy-driven platform announcements from Apple, Google and Facebook. Taken together, these macro trends and privacy changes have deprecated legacy targeting methodologies reliant on demographic and clickstream data. That’s why […]
Swoop
Why Marketers Must Make the Switch to Privacy-Safe Real World Data for Targeting
Swoop’s Chief Revenue Officer and Marketing Director discusses how to successfully reach a targeted audience using privacy-safe real world data.