Swoop
Swoop
Empowered Engagement: How Audience-Centric Strategies Drive Healthcare Marketing Success
Swoop and Bayer explain how brands can think differently about their targeting strategies to optimize engagement, improve patient outcomes, and drive Rx lift.
Swoop
How AI and RWD Are Redefining TV Advertising for Pharma Marketers
[email protected], Senior Vice President of Business Development for Swoop, spoke with Marc Iskowitz, editor-at-large of MM+M to discuss how custom audiences are transforming TV advertising for the life sciences industry.
Swoop
Optimize Prescriber Engagement with Synchronous HCP and DTC Messaging
HCPs are busier than ever, and for marketers, this means they’re harder to reach and possibly even disconnected -- here's how to get through to this valuable audience.
Swoop
Uniting Fronts: How Aligning HCP and DTC Marketing Can Drive Rx Lift and Improve Patient Outcomes
Erin Deruggiero, Chief Digital Officer at Swoop, sat down with Marc Iskowitz, Editor in Chief of MM+M to discuss the increased benefits to both marketers and patients when campaigns align.
MyHealthTeam | Patient Insights
Swoop
Understanding the Patient Perspective in Living with and Treating Spondyloarthritis
Background Spondyloarthritis (SpA), the group of conditions that includes ankylosing spondylitis, psoriatic arthritis, and non-radiographic axial spondyloarthritis, among others, can lead to symptoms of pain, stiffness, and swelling. The burden of disease can affect patients’ quality of life. Objectives Patient research was undertaken to explore the impact of spondyloarthritis on quality of life, patients’ ability […]
Swoop
Breaking Down Silos: Unifying HCP and DTC Marketing for Improved Outcomes
Swoop's MM&M Magazine TrendTalks session highlighted new tactics for targeting DTC and HCP audiences.
Swoop
TI Health Is Now Part of Swoop: Unify Your HCP and DTC Marketing
The integration with TI Health elevates Swoop’s ability to reach, target and engage HCPs, enabling a better solution for healthcare marketers.
Swoop
One Audience, All Channels: Unifying Digital, Audio, and TV Targeting with Real World Data
[email protected], Swoop’s SVP of Sales explains driving script lift with AI-generated custom audience segments at MM&M's Media Summit
Swoop
Optimizing Omnichannel Engagement Through a Single Audience
[email protected], SVP of sales at Swoop explains how real world data can create a more effective media mix for DTC marketing.
Swoop
How Using Real World Data Across Channels Can Better Engage Healthcare Providers and Patients
During an MM+M podcast, sponsored by Swoop, [email protected], SVP of sales, explained how custom audience segments can be activated across the media plan.