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Communities | Patient Insights
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Patient-Reported Health Inequities Among Breast Cancer Patients
Background Equal access to and quality of care are critical for creating positive outcomes for women living withbreast cancer. Despite increased awareness of health outcome disparities in the US, Black and Latina women still experience unique challenges in their breast cancer journey. Objectives To better understand potential disparities in healthcare quality, affordability, and access based […]
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Moving on from Cookies with Privacy-Safe Targeting: Why Real World Data Has Been the Solution All Along
As Google’s third-party cookies become obsolete, marketers should turn to privacy-safe targeting solutions based on real world data via Swoop.
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Swoop President Scott Rines Honored by PRWEEK for Leadership in AI
[email protected], President of Swoop, is one of 25 industry standouts being recognized in PRWeek’s “Dashboard 25: AI Edition.”
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Conversational AI: Transforming Engagement in Pharma Marketing
Swoop has launched conversational AI, addressing the need for real-time, personalized engagement between pharma brands and their audiences.
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Swoop Launches AI-Powered Conversational Agent for Healthcare Marketing, Revolutionizing Engagement on Brand.com
Swoop's new conversational AI platform allows pharma brands to engage in 24/7, MLR-compliant near-human interaction with ideal customers in the moment of need.
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Swoop Launches Predictive AI Targeting, the Next Generation of Healthcare Marketing
Swoop has just launched its audience building with predictive AI segments to create ideal DTC and HCP segments for proactive engagement at critical moments in the health journey.
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The Power of Owning Your Audience: Connecting with DTC and HCP Consumers Across Channels for Ideal Engagement
Strategic marketers can create a unified engagement strategy across all channels to increase conversion and Rx lift, treating an audience as an asset.
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Targeting in 2024: What Brands Need to Know
With 2024 planning underway, it's time to get strategic about audiences. Swoop explains how to target HCPs and patients with AI to improve engagement.
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A Look Forward to 2024
In this Roundtable in partnership with MM+M, Swoop uncovers what marketers forecast for next year’s priorities and leading trends.
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Bridging the Gap to Success in TV Advertising: Leveraging Data and Maximizing ROI
Swoop explains the current challenges facing the television advertising industry and how to forge a path to success.