Insights from Swooper Experts - Swoop

Insights from Swooper Experts

Patient-first. AI-driven. Data-backed. Privacy-safe. Stories worth telling.

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Patients See the Value of Treatment Advertising 

A Swoop survey of 902 MyHealthTeam community members with chronic conditions reveals treatment advertising influences patients and drives action.
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iSpot and Swoop Partner to Bring Independent Measurement and Transparency to Healthcare Marketing

Privacy-complaint targeting and measurement will help pharma brands optimize reach and frequency across TV platforms
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MarTech Breakthrough Awards Name Swoop “Best AdTech Privacy Solution”

Prestigious international annual awards program recognizes standout marketing, advertising and sales technology around the world
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Swoop Appoints Sara Michael as EVP of Content at MyHealthTeam 

Sara’s arrival marks a major step forward in scaling our patient-first model

Unique insights for media

Swoop’s experts range from AI pioneers and data scientists, to AdTech entrepreneurs and healthcare marketing thought leaders, including MDs and PharmDs.

Ron Elwell
Ron Elwell
Chief Executive Officer and Co-Founder

Ron brings more than 30 years of executive experience in high-tech and digital media. He previously served as an Operating Partner at Bessemer Ventures, Chief Executive Officer of Goal.com and Chief Executive Officer of Octave Communications.

Simeon Simeonov
Simeon Simeonov
Chief Technology Officer and Co-Founder

Sim brings more than 25 years of experience in building high performance teams that have pushed the boundaries of big data, artificial intelligence and privacy-enhancing computation. He previously served as the founding CTO of Evidon (now Crownpeak) and VP of Emerging Technologies at Macromedia (now Adobe).

Scott Rines
Scott Rines
President

Scott brings over 20 years of building performance-focused client development teams in health care and CPG. He previously served as Chief Revenue and Marketing Officer for Government Solutions Group as well as SVP of Business Development for Catalina Marketing.

Katie Carr
Katie Carr
Chief Revenue Officer

Katie Carr brings more than 20 years of client-facing experience to her role managing a team of professionals focused on helping pharmaceutical and life sciences brands leverage custom direct-to-consumer and healthcare provider audiences to improve engagement, drive Rx lift and optimize patient outcomes.

Eric Peacock
Eric Peacock
Co-founder and President of MyHealthTeam and Swoop Chief Patient Officer

Eric Peacock, co-founder and President of MyHealthTeam, a Swoop company, is a transformative leader dedicated to empowering individuals with chronic health conditions and ensuring they have a voice in the research and marketing strategies of pharmaceutical companies globally.

Ben Chapman
Ben Chapman
General Counsel and Chief Privacy Officer

Ben is General Counsel and Chief Privacy Officer at Swoop, a leading provider of AI-driven omnichannel solutions dedicated to protecting consumer privacy. Ben’s background and expertise is in ad tech, advertising, privacy law and compliance, and complex data and technology licensing.

Marcella Milliet Sciorra
Marcella Milliet Sciorra
Chief Marketing Officer

Marcella Milliet Sciorra is an accomplished senior marketing leader with an exceptional track record of building and leading high-performing teams in Fortune 100 media companies and healthcare AdTech startups.

Sara Michael
Sara Michael
Executive Vice President, Content

Sara Michael is Executive Vice President of Content for MyHealthTeam, where she oversees the unified content org. She was previously Senior Vice President & Group General Manager, Health at Dotdash Meredith, where she was responsible for the editorial and business strategy of Verywell Health, Verywell Mind, and Health.com.

Kurt Robinson
Kurt Robinson
Executive Vice President, Business Development

With experience in AdTech and startups, Kurt Robinson brings a comprehensive and strategic perspective to healthcare marketing. He began his career as a media buyer and has since expanded his expertise through roles in sales and business development.

Eric Redline
Eric Redline
Executive Vice President, Product

Eric Redline is a seasoned healthcare executive with nearly two decades of experience in the industry. His expertise lies in leveraging data-driven research and analytics to drive innovation and improve patient outcomes.

Romain Bogaerts
Romain Bogaerts
Vice President, Product

Romain Bogaerts is a pioneer in healthcare AI marketing, currently serving as the VP of Product at Swoop. He is redefining the possibilities of data application in healthcare at Swoop with innovations in audience creation, HCP Intelligence, AI, and patient communities.

Kevin Elwell
Kevin Elwell
Vice President, Client Success

Kevin Elwell brings a decade of marketing experience and passion for data to his role as the Vice President of Client Success. At Swoop, Kevin applies his hands-on experience in creating campaigns, building segments, and optimizing performance for clients.

Dr. Duré Hussain
Dr. Duré Hussain
VP, Medical Strategy and Commercial Consulting

With a background in clinical practice, Dr. Hussain brings a unique perspective to the company by intersecting technology, healthcare, and access. She is passionate about breaking down global infrastructure barriers and promoting health equity.

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Swoop is a market leader in privacy-safe, award-winning omnichannel healthcare marketing solutions. Our platform connects patients, HCPs, and brands at scale across all channels, delivering unmatched engagement and proximity to patients throughout their health journey. By combining AI-driven technology with real-world data (RWD), first- and zero-party data, and engagement data, Swoop empowers pharma marketers to make faster, more precise decisions that improve patient outcomes.

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