Omnichannel Starts
with TV
The Evolving Role of TV in Healthcare Marketing
A Beet.TV leadership series presented by Swoop
Exclusive 12-part series
Explore the evolving landscape of TV in healthcare marketing, including how precision at scale is now possible. Each episode features real-world experiences, best practices, and tangible outcomes—from leading industry experts.
Check back every week for a new episode this fall.
Precision at Scale: Redefining Healthcare Targeting on TV
Explore how privacy-safe data and programmatic tools are making it possible to reach condition-specific audiences on both linear and CTV.
TV’s Emotional Reach and Data Advances Drive Healthcare Marketing Impact: Swoop’s Quinn Borsuk
Television remains a cornerstone of healthcare advertising thanks to its unmatched scale and emotional resonance, according to Quinn Borsuk, senior vice president of advanced TV sales and strategy at Swoop. Speaking with Beet.TV editorial director Lisa Granatstein, Borsuk outlined how traditional TV combined with data-driven strategies is helping advertisers connect awareness to real-world patient outcomes.
CTV and Programmatic are Transforming Healthcare Advertising: The Trade Desk’s Kyle Avery
Connected television is rapidly becoming one of the most powerful precision tools for reaching healthcare audiences, said Kyle Avery, director of business development at adtech giant The Trade Desk. Speaking with Lisa Granatstein, editorial director of Beet.TV, Avery described how the convergence of premium streaming inventory and programmatic technology is opening new opportunities for marketers in pharma and healthcare.
Activate one unified audience across all channels and all 50 states
Through our patented, federated privacy infrastructure and AI technology, we give marketers the ability to anticipate key events along the patient journey — enabling earlier diagnosis, quicker treatment starts, and more productive doctor visits. We also transform how brands see HCPs, helping identify high-value providers and their networks before critical health moments.
