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Below you’ll find answers to commonly asked questions, including how we create and maintain privacy-safe patient audiences and enable our clients to reach influential HCPs.

 

Who is Swoop?

Swoop empowers the world’s leading healthcare and life sciences organizations to better educate patients about disease states and the therapies that could effectively treat their conditions, as well as enable them to become active participants in their medical journey.

What does Swoop do?

Our HIPAA-certified and NAI-accredited system of engagement uncovers ideal direct to consumer (DTC) and healthcare provider audiences for precise engagement via cross-channel marketing by utilizing granular-level longitudinal analytics and artificial intelligence in conjunction with real world data.

How can Swoop help me?

Swoop helps brand, social media, digital and advertising professionals from life sciences companies and agencies reach highly targeted anonymized patient audiences to drive awareness, increase conversion, prove value and increase the usage of their therapies, boosting adherence and thus higher patient lifetime value. In addition, our platform can identify the most influential HCPs with the highest propensity to become brand advocates. Swoop can help you uncover precision, privacy-safe target market segments that are higher in audience quality to drive increased script lift without the need for expensive upfront customizations or spend commitments.

What media activation formats does Swoop support?

Our channels include programmatic advertising, social media marketing, website personalization, addressable television, connected television and on-demand audio. Our media planning formats include linear television and broadcast radio. We can also activate HCPs at the point-of-care, in EHRs and while at congresses.

What are Swoop’s data sources?

Swoop utilizes a variety of data providers and related services. Our primary data universe consists of 300 million de-identified patient journeys spanning 10 years and  covering 99% of all healthcare providers, 98% of all healthcare systems, 96% of all outpatient facilities, and 89% of all hospitals in the United States. We can also utilize over 65 billion anonymous consumer transactions representing over 3,100 consumer segments as well as data for more than 1.7 million HCPs, drawing on more than 500 million observed NPI exposures and engagements.

How often are Swoop's data sources refreshed?

Swoop's data sources are refreshed weekly, providing insight about the patient diagnostic and treatment journey to our clients in near real time.

Can Swoop incorporate other data sources when building an audience?

Yes, Swoop’s platform architecture easily allows us to curate, transform, integrate, and unify any disparate, unconnected or unstructured data source, as well as client first-party data, no matter the scale.

How does Swoop ensure privacy?

Swoop understands the importance of securing personal patient data, which is why privacy-by-design is embedded into our company architecture. As the first and only health data company to be a member of the NAI, Swoop meets all privacy demands in compliance with regulation and has undergone a full legal audit; we are also the only consumer healthcare data company with our own Privacy Board. Swoop’s segment-building methodology is approved for sensitive and non-sensitive conditions. We tokenize all Personal Health Information (PHI) and Personally Identifiable Information (PII) to ensure anonymity is always maintained.

How does Swoop create a patient audience?

Swoop has produced over 12,000 custom segments based on a range of specific criteria including diagnosis or a combination of diagnoses, adherence, re-engagement or conquesting and health history over any designated period of time. Segments can also be customized according to patient demographics, lifestyle and insurance. Unlike generic, off-the-shelf audiences, custom segments can be used to deploy highly relevant and resonate marketing campaigns that drive increased conversion, leading to higher script lift.

Can Swoop further segment my patient audience?

Yes, Swoop can microsegment audiences allowing for even more granular patient targeting, message and creative refinement, and channel optimization to reach and engage specific audience clusters and increase conversion and script lift.

How large is Swoop’s HCP universe?

We offer closed loop activation and reporting on more than 1.7M HCPs across all AMA specialties who can be targeted individually or at 50,000 point-of-care locations. HCPs include physicians, NPs, PAs, nurses, pharmacists, and more.

How are HCPs targeted?

HCPs can be targeted based on target list, specialty, payer data, formulary access, diagnostics and lab data, diagnosing and prescribing behavior (historic and weekly), J-Code, CPT, affiliations and more. We can layer HCP preferences such as content, channel and message in order to further personalize digital engagement.

How are HCPs activated?

Swoop offers the only DSP-agnostic HCP programmatic solution with physician level detail (PLD) reporting in addition to its managed services. Marketers can engage HCPs based on individual media, message and content preferences (display, video and contextual) and incorporate time-sensitive triggers using diagnosis and prescribing behavior.

We can also engage HCPs through social media (including key opinion leaders and influencers), point-of-care targeting (outreach on personal devices at 50,000+ locations such as pharmacies, hospitals, clinics, urgent care, outpatient and private practice), congresses and meetings targeting (reach NPI-verified HCPs attending live medical congresses), with television planning and activation across addressable TV and connected TV/OTT and EHR targeting (integrated into 200+ EHR systems).

Does Swoop help identify HCP engagement preferences?

Yes, our proprietary data platform identifies target HCPs’ channel of choice, what type of message or call to action they’re most responsive to, as well as their content consumption patterns. Using this intelligence, Swoop helps our clients drive strategy, activate HCPs where and when they’re most likely to engage and measure strategic audience reach, frequency and engagement across channels.

What are typical client results?

In one instance, we delivered a 158:1 ROI and 120 new brand starts; we routinely help our clients achieve double-digit script lift, leading to millions of dollars in incremental patient lifetime value within months. By reaching targeted prescribers, brands can expect >3x the expected unique user sessions and page views per visit vs. traditional search and native.

How can I get ahead of my competition?

Our platform allows you to uncover the top practice locations where up to two specific ICD-10 codes have been logged at the highest volume over the last 12-months, as well as the top practices where your competitive brand scripts have been written at the highest deciles.

Swoop also allows you to score and target the most influential HCP influencers to serve as brand ambassadors using a proprietary system of insight driven by AI and fueled by RWD. Client NPI or specialty lists are used as a baseline with HCP behavior analyzed according to five primary influential attributes including Social Influencers (i.e., Twitter footprint, digital body language and performance), Referral Influencers (i.e., HCP influence upstream from the prescribing NPI), Patient Influencers (i.e., number of patients treated and referred), Practice Influencers (i.e., primary and specialty care activities and key events) and Activity Influencers(i.e., Sunshine Act activities and attribution). Those who are deemed non-influential are removed from the list and replaced with other lookalike influencers.

 

Glossary