Why MyHealthTeam Became a Swoop Company and What It Means for You
By Eric Peacock, Co-founder and President of MyHealthTeam, a Swoop company
After Swoop acquired MyHealthTeam last month, one of our clients - an...
Kurt Robinson, SVP of Business Development for Swoop sat down with Jeanette Geer, Sr. Director of Healthcare Strategy at Spectrum Reach to discuss how to maximize marketing ROI while staying transparent and ethical, in a webinar for the American Marketing Association (AMA). The health systems-focused conversation covered how to leverage healthcare data effectively to optimize marketing results, how to utilize real world data to develop higher quality audiences, as well as strategies for the ethical use of data in marketing, prioritizing patient privacy. The optimal use of health data enables advertisers to connect with patients with precision and scale, which is why pharma embraces these segments – and why they represent a great opportunity for health systems. Ultimately, clinically precise targeting can drive tremendous value.
Precision over quantity: How Swoop, CMI Media Group, and Genentech unlocked qualified patient reach on Meta
Background
In the ever-evolving landscape of digital healthcare marketing, reaching the right patients with the right message at the right time is...
Swoop Expands Patient-Centric Engagement with Acquisition of MyHealthTeam, a Leading Opted-In Patient Community in the U.S.
NEW YORK, January 7, 2025 — Swoop, an industry leader in AI-driven, data-powered omnichannel healthcare marketing, today announced its acquisition of