Five fast lessons from Reuters Pharma USA 2025
At Reuters Pharma USA 2025, industry leaders reinforced the need to put patients first, embrace...
Posts about
Television
Rethinking TV Advertising: Prioritizing Privacy-Safe Custom Audiences to Increase Conversion and Improve Outcomes
Generating elevated script lift through TV campaigns is possible with strategic targeting and...
Bridging the Gap to Success in TV Advertising: Leveraging Data and Maximizing ROI
Kate Ludwig, VP of advanced TV partnerships for Swoop, explains the current challenges facing the...
Optimizing TV Engagement with Precise Patient Audiences
By: Emilie Branch, Senior Content Manager, Swoop
The Precision of Digital Marketing with the Reach of Addressable TV Advertising
By: Emilie Branch, Content Manager, Swoop
Why Data-Driven Linear Is the Last Piece of the Marketing Puzzle
By: Kurt Robinson, Senior Vice President of Business Development, Swoop
How Data Driven Linear Unifies TV Planning, Activation and Measurement
By: Kurt Robinson, Senior Vice President of Business Development, Swoop
Data-driven linear (DDL)...