What’s to Come in 2025? Swoop Predicts the Top Health Marketing Trends
As we approach the middle of the decade, the healthcaremarketing landscape is poised for...
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Privacy
Beyond HIPAA: Navigating the Complex Landscape of Healthcare Data Privacy
In an era where data drives healthcare marketing, privacy concerns have never been more critical. A...
Privacy First — What Healthcare Marketers Need to Know In a Fractured, Evolving Environment
Kevin Elwell, Vice President of Health Analytics at Swoop provides an overview of the current...
Moving on from Cookies with Privacy-Safe Targeting: Why Real World Data Has Been the Solution All Along
By: Peter Kane, VP of Marketing
2024 Healthcare Marketing Outlook: Priorities and Opportunities
Marketers take a more tactical approach to targeting audiences.
How to Use Privacy-Safe Data to Optimize Healthcare Marketing
Kurt Robinson, SVP of Business Development for Swoop sat down with Jeanette Geer, Sr. Director of...
Why Privacy Changes Demand a Better Approach to Targeting: Real World Data
By: Emilie Branch, Content Manager, Swoop
Privacy Presents Challenges — and Opportunities for Change
By: Emilie Branch, Content Manager, Swoop