Swoop Blog

Privacy Safe Custom Audience Segments for Cross Channel DTC and HCP Marketing that Drives Higher Conversion and Rx Lift

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Swoop Launches Predictive AI Adherence Targeting

First-of-its-kind targeting predicts which patients will become non-adherent in the next 30 days

Swoop and iHeartMedia Bring Precision Healthcare Audiences to Broadcast Radio

FLORHAM PARK, N.J. — Swoop, the leader in privacy-safe AI-generated audiences for healthcare...

Swoop Redefines Physician Engagement Beyond Typical 1:1 NPI Marketing

SAN FRANCISCO — Swoop, the leader in AI-generated digital audiences for healthcare, today announced...

W2O Acquires Swoop Fueling New Health Technology Business

SAN FRANCISCO, January 7, 2021 — Global health innovation leader W2O today announced it has...

Swoop Granted Patent for Privacy by Design Data Processing Technique

Expands the use of artificial intelligence to positively influence health outcomes without...

Swoop Becomes the First Consumer Health Data Company to Join NAI

Company at the forefront of protecting patient privacy without sacrificing ability to improve...

Swoop Announces AI-Generated Patient Audiences

Swoop utilizes real world data to uncover precision, privacy-safe segments of ideal patients so...

Swoop Creates Patient Advocacy and Privacy Advisory Board

Advisors to guide company’s patient outcomes-driven technology development

CAMBRIDGE, Mass., May...

Swoop Partners with IPM.ai for Health Marketing Optimization

Real World Data can now be used for precision cross-channel pharmaceutical marketing campaigns