DSP Diagnosis: 10 Factors Pharma Marketers Should Consider
In today's complex healthcare marketing landscape, selecting the right Demand-Side Platform (DSP)...
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Omnichannel
Announcing Swoop’s Brand Refresh
By: Marcella Milliet Sciorra, Chief Marketing Officer
What’s to Come in 2025? Swoop Predicts the Top Health Marketing Trends
As we approach the middle of the decade, the healthcaremarketing landscape is poised for...
Data Only Matters if You Activate and Reach the Right Audience
By: Romain Bogaerts
We have more data than we’ll ever need, but none of these data points matter...
Exploring the Future of Pharma Marketing at DPE 2024
By Marcella Milliet Sciorra
Every year at Digital Pharma East (DPE), the industry comes together...
Swoop Unveils Groundbreaking AI-Driven Innovations at Digital Pharma East, Reimagining HCP Marketing
NEW YORK, September 9, 2024 — Swoop, a leader in healthcare marketing technology, today announced...
Optimizing Omnichannel Engagement Through a Single Audience
By: Emilie Branch, Content Manager, Swoop