Tune Into Condition-Specific Patients – Why Health Marketers Need to Include Broadcast Radio in the Media Mix
By: Emilie Branch, Content Manager, Swoop/IPM.ai
Pharma investment in AM/FM radio has steadily...
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Swoop Becomes First Healthcare Data Provider to Integrate Its Audiences with Nielsen
By: Emilie Branch, Content Manager, Swoop/IPM.ai
Swoop has announced a partnership with Nielsen, a...