Dynamic Insights: How Swoop Piper Accelerates Innovation in Pharma Marketing
By: Romain Bogaerts, VP Product
In the fast-paced world of healthcare marketing, timely insights...
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ML/AI
Data Only Matters if You Activate and Reach the Right Audience
By: Romain Bogaerts
We have more data than we’ll ever need, but none of these data points matter...
Survey Reveals 67% of Pharma Marketers See the Power of Predictive AI to Improve Targeting
Pharmaceutical and life sciences brands can proactively engage patients and providers using...
How Using Real World Data Across Channels Can Better Engage Healthcare Providers and Patients
By: Emilie Branch, Content Manager, Swoop
The Top 5 Questions Asked by Doctors Across Specialties
Successfully engaging HCPs is key to ensuring a therapy reaches patients throughout the lifecycle,...