Sim Simeonov on the Role of AI in Precision Healthcare Marketing
By: Emilie Branch, Content Manager, Swoop
Artificial intelligence has become a buzzword in...
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Healthcare Marketing (6)
Developing a Privacy Conscience
By: Emilie Branch, Content Manager, Swoop
With recent media attention devoted to privacy breaches,...
New NAI Health Audience Disclosure Requirements
January guidance provided a way for advertisers to determine whether a health segment is...
Using AI and RWD for Precision Healthcare Marketing
By: Emilie Branch, Content Manager, Swoop
Why Your NPI Advertising List is Incomplete
By: Scott Rines, CFO, Swoop/IPM.ai
Influencing healthcare providers via digital NPI targeting is...