Apple’s iOS Update Compels Health Marketers to Adopt Digital Audiences
By: Emilie Branch, Content Manager, Swoop
In April 2021, Apple began requiring an opt-in for...
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Healthcare Marketing (5)
Is There Life for Health Marketers After Facebook?
By: Ron Elwell, President, Swoop/IPM.ai
Health marketers who utilize Facebook's audience segments...
Six Digital Marketing Resolutions to Consider in 2022
This past year was defined by digital, with companies transitioning, innovating and reassessing...
Best Practices for Patient Audience Targeting and Measurement
By: Emilie Branch, Content Manager, Swoop
Using AI to Target Your True HCP Influencers
By: Sim Simeonov, Chief Technology Officer, Swoop
Sim Simeonov on the Role of AI in Precision Healthcare Marketing
By: Emilie Branch, Content Manager, Swoop
Artificial intelligence has become a buzzword in...
Developing a Privacy Conscience
By: Emilie Branch, Content Manager, Swoop
With recent media attention devoted to privacy breaches,...
New NAI Health Audience Disclosure Requirements
January guidance provided a way for advertisers to determine whether a health segment is...
Using AI and RWD for Precision Healthcare Marketing
By: Emilie Branch, Content Manager, Swoop
Why Your NPI Advertising List is Incomplete
By: Scott Rines, CFO, Swoop/IPM.ai
Influencing healthcare providers via digital NPI targeting is...