How Data Driven Linear Unifies TV Planning, Activation and Measurement
By: Kurt Robinson, Senior Vice President of Business Development, Swoop
Data-driven linear (DDL)...
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Healthcare Marketing (4)
Swoop Becomes First Healthcare Data Provider to Integrate Its Audiences with Nielsen
By: Emilie Branch, Content Manager, Swoop/IPM.ai
Swoop has announced a partnership with Nielsen, a...
The Health Data ‘Dream State’
By: Emilie Branch, Content Manager, Swoop
Why Marketers Must Make the Switch to Privacy-Safe Real World Data for Targeting
By: Emilie Branch, Content Manager, Swoop/IPM.ai
Connecting Brands with Patients: The New Standard for Precision Targeting
By: Emilie Branch, Content Manager, Swoop/IPM.ai
Tapping into higher quality audiences leads to...
Real Chemistry Acquires conversationHEALTH
Company is transforming the way the health care and life sciences industry engages with physicians,...
MM&M’s Healthcare Marketers Trend Report 2022
By: Emilie Branch, Content Manager, Swoop/IPM.ai
The medical marketing landscape has undergone...
Ron Elwell Wins MM+M’s Pinnacle Award
By: Emilie Branch, Content Manager, Swoop
Ron Elwell, CEO and founder of Swoop is a proud recipient...
Android Announcement Compels Health Marketers to Use RWD
By: Emilie Branch, Content Manager, Swoop
Google announced a plan to end cross-app tracking on...
Google’s Latest Cookie-Less Solution Falls Short for Health Marketers
By: Emilie Branch, Content Manager, Swoop
Here we go again. Google has changed direction on how it...