The Perils of AdTech Grading Its Own Homework in Healthcare Marketing
By: Kevin Elwell
Posts about
Healthcare Marketing
Beyond HIPAA: Navigating the Complex Landscape of Healthcare Data Privacy
In an era where data drives healthcare marketing, privacy concerns have never been more critical. A...
Swoop Launches Proprietary GenAI Platform with Custom Privacy-Safe AI Assistants to Transform Omnichannel Marketing for Pharma Brands
New York, NY — 10/14/2024 — Swoop, the leader in privacy-safe healthcare marketing and data...
Data Only Matters if You Activate and Reach the Right Audience
By: Romain Bogaerts
We have more data than we’ll ever need, but none of these data points matter...
Top 15 Pharma Company Lowers Call Center Volume by 46% and Saves $1.9 Million in Annual Affiliated Costs
Introduction
With consumer health literacy on the rise and healthcare providers relying heavily on...
Transforming How Pharma Marketers Find, Target and Engage with Patients and Providers
As healthcare marketing experiences pivotal changes, from increased privacy restrictions to...
Navigating Digital Interaction in Pharma: Why Conversational AI Is the Best Option for Customer Engagement
By: Dr. Duré Hussain, VP, Medical Strategy and Commercial Consulting
Swoop President Scott Rines Honored by PRWEEK for Leadership in AI
Scott Rines, President of Swoop, is one of 25 industry leaders recognized in PRWeek’s “Dashboard...