Five fast lessons from Reuters Pharma USA 2025
At Reuters Pharma USA 2025, industry leaders reinforced the need to put patients first, embrace...
Posts about
Healthcare Marketing
From Sick Care to Health Care: Transforming Pharma with Data-Driven Insights
Is it possible to truly move from sick care to health care? This year at Reuters Pharma USA,...
Putting the Human Back In Healthcare Marketing
Traditional marketing strategies utilized by retail brands and airlines often don’t work for...
Swoop Celebrates Triple Recognition in PM360’s 13th Annual Innovations Issue
NEW YORK, December 20, 2024 — PM360's 13th Annual Innovations Issue recognizes Swoop for its...
Webinar: How Pharma Marketers Can Navigate the Evolving Privacy Landscape
Understanding the complexities of state and federal privacy laws isn't solely a legal obligation,...
Dynamic Insights: How Swoop Piper Accelerates Innovation in Pharma Marketing
By: Romain Bogaerts, VP Product
In the fast-paced world of healthcare marketing, timely insights...
Beyond HIPAA: Navigating the Complex Landscape of Healthcare Data Privacy
In an era where data drives healthcare marketing, privacy concerns have never been more critical. A...
Swoop Launches Proprietary GenAI Platform with Custom Privacy-Safe AI Assistants to Transform Omnichannel Marketing for Pharma Brands
NEW YORK, October 14, 2024 — Swoop, the leader in privacy-safe healthcare marketing and data...
Data Only Matters if You Activate and Reach the Right Audience
By: Romain Bogaerts
We have more data than we’ll ever need, but none of these data points matter...