DSP Diagnosis: 10 Factors Pharma Marketers Should Consider
In today's complex healthcare marketing landscape, selecting the right Demand-Side Platform (DSP)...
Posts about
HCP Marketing
Announcing Swoop’s Brand Refresh
By: Marcella Milliet Sciorra, Chief Marketing Officer
Dynamic Insights: How Swoop Piper Accelerates Innovation in Pharma Marketing
By: Romain Bogaerts, VP Product
In the fast-paced world of healthcare marketing, timely insights...
Exploring the Future of Pharma Marketing at DPE 2024
By Marcella Milliet Sciorra
Every year at Digital Pharma East (DPE), the industry comes together...
Swoop Unveils Groundbreaking AI-Driven Innovations at Digital Pharma East, Reimagining HCP Marketing
NEW YORK, September 9, 2024 — Swoop, a leader in healthcare marketing technology, today announced...
The Power of Owning Your Audience: Connecting with DTC and HCP Consumers Across Channels for Ideal Engagement
By: Peter Kane, Vice President of Marketing, Swoop
Targeting in 2024: What Brands Need to Know
By: Emilie Branch, Senior Content Manager, Swoop
Optimize Prescriber Engagement with Synchronous HCP and DTC Messaging
HCPs are busier than ever, and for marketers, this means they’re harder to reach and possibly even...
Uniting Fronts: How Aligning HCP and DTC Marketing Can Drive Rx Lift and Improve Patient Outcomes
By: Emilie Branch, Content Manager, Swoop
Erin Deruggiero, Chief Digital Officer at Swoop, sat...