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Privacy Safe Custom Audience Segments for Cross Channel DTC and HCP Marketing that Drives Higher Conversion and Rx Lift

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HCP Marketing

Announcing Swoop’s Brand Refresh

By: Marcella Milliet Sciorra, Chief Marketing Officer

Dynamic Insights: How Swoop Piper Accelerates Innovation in Pharma Marketing

By: Romain Bogaerts, VP Product

In the fast-paced world of healthcare marketing, timely insights...

Exploring the Future of Pharma Marketing at DPE 2024

By Marcella Milliet Sciorra 

Every year at Digital Pharma East (DPE), the industry comes together...

Swoop Unveils Groundbreaking AI-Driven Innovations at Digital Pharma East, Reimagining HCP Marketing

New York, NY – September 9, 2024 – Swoop, a leader in healthcare marketing technology, today...

Targeting in 2024: What Brands Need to Know

By: Emilie Branch, Senior Content Manager, Swoop

Optimize Prescriber Engagement with Synchronous HCP and DTC Messaging

HCPs are busier than ever, and for marketers, this means they’re harder to reach and possibly even...

Uniting Fronts: How Aligning HCP and DTC Marketing Can Drive Rx Lift and Improve Patient Outcomes

By: Emilie Branch, Content Manager, Swoop 

Erin Deruggiero, Chief Digital Officer at Swoop, sat...