Precision over quantity: How Swoop, CMI Media Group, and Genentech unlocked qualified patient reach on Meta
Background
In the ever-evolving landscape of digital healthcare marketing, reaching the right...
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Case Study
Targeting a Custom MS Patient Audience Drives a 60% More Efficient CPC and a 44% Higher CTR
By: Scott Rines, President, Swoop
Targeting HCPs at the Point-of-Care Results in 19% Script Lift for COPD Drug
By: Scott Rines, President, Swoop
Driving an 8% Script Lift for a Leading Rheumatoid Arthritis Therapy with 1:1 HCP Activation
By: Scott Rines, President, Swoop
Elevating Script Lift for a Multiple Myeloma Drug by 21% Through HCP and DTC Activation at the Point-of-Care
By: Scott Rines, President, Swoop
1:1 Programmatic Campaign Results in 29:1 ROI and $1.6M Lifetime Patient Value in Four Months for Newly Launched Oncology Therapy
By: Scott Rines, President, Swoop
35:1 ROI and 33% Script Lift by Engaging Priority Oncologists for a Leading Melanoma Therapy with 1:1 HCP Activation
Pharmaceutical companies want to drive disease awareness, guide treatment options and establish...
Generating 37% Script Lift, 120 New to Brand Starts and $4M in Patient Lifetime Value in Three Months for Plaque Psoriasis Drug
By: Erin Ruggiero, Chief Digital Officer, Swoop
CTV Campaign for Movement Disorder Therapy Results in 130 New Brand Starts and 10% Script Lift in Five Months
Pharmaceutical companies want to drive disease awareness, guide treatment options and establish...