Introducing Predictive AI, a New Approach to Targeting Before Health Events Occur
A leading provider of patient and HCP audiences, Swoop recently launched predictive AI targeting,...
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Artificial Intelligence (2)
Conversational AI: Transforming Engagement in Pharma Marketing
Swoop conversational AI addresses the need for real-time, personalized engagement between pharma...
Implementing Conversational AI for Always-on Engagement on Brand.com
Conversational AI facilitates personalized, 24/7 interactions with patients and providers on...
Swoop Launches Predictive AI Adherence Targeting
First-of-its-kind targeting predicts which patients will become non-adherent in the next 30 days
Empowered Engagement: How Audience-Centric Strategies Drive Healthcare Marketing Success
By: Emilie Branch, Content Manager, Swoop
One Audience, All Channels: Unifying Digital, Audio, and TV Targeting with Real World Data
By: Emilie Branch, Content Manager, Swoop/IPM.ai
Katie Carr, Swoop’s SVP of Sales sat down with...
Connecting Brands with Patients: The New Standard for Precision Targeting
By: Emilie Branch, Content Manager, Swoop/IPM.ai
Tapping into higher quality audiences leads to...
The Strategy and Success Behind Astellas' Digital Transformation
Swoop spoke with Suda Shinya, Senior Vice President of Information Systems for Astellas Pharma on...
Using AI to Target Your True HCP Influencers
By: Sim Simeonov, Chief Technology Officer, Swoop
Sim Simeonov on the Role of AI in Precision Healthcare Marketing
By: Emilie Branch, Content Manager, Swoop
Artificial intelligence has become a buzzword in...