Moving on from Cookies with Privacy-Safe Targeting: Why Real World Data Has Been the Solution All Along
By: Peter Kane, VP of Marketing
Posts about
Artificial Intelligence (2)
Swoop President Scott Rines Honored by PRWEEK for Leadership in AI
Scott Rines, President of Swoop, is one of 25 industry leaders recognized in PRWeek’s “Dashboard...
Introducing Predictive AI, a New Approach to Targeting Before Health Events Occur
A leading provider of patient and HCP audiences, Swoop recently launched predictive AI targeting,...
Conversational AI: Transforming Engagement in Pharma Marketing
Swoop conversational AI addresses the need for real-time, personalized engagement between pharma...
Implementing Conversational AI for Always-on Engagement on Brand.com
Conversational AI facilitates personalized, 24/7 interactions with patients and providers on...
Swoop Launches Predictive AI Adherence Targeting
First-of-its-kind targeting predicts which patients will become non-adherent in the next 30 days
Empowered Engagement: How Audience-Centric Strategies Drive Healthcare Marketing Success
By: Emilie Branch, Content Manager, Swoop
One Audience, All Channels: Unifying Digital, Audio, and TV Targeting with Real World Data
By: Emilie Branch, Content Manager, Swoop/IPM.ai
Katie Carr, Swoop’s SVP of Sales sat down with...
Connecting Brands with Patients: The New Standard for Precision Targeting
By: Emilie Branch, Content Manager, Swoop/IPM.ai
Tapping into higher quality audiences leads to...
The Strategy and Success Behind Astellas' Digital Transformation
Swoop spoke with Suda Shinya, Senior Vice President of Information Systems for Astellas Pharma on...