Swoop Launches Proprietary GenAI Platform with Custom Privacy-Safe AI Assistants to Transform Omnichannel Marketing for Pharma Brands
New York, NY — 10/14/2024 — Swoop, the leader in privacy-safe healthcare marketing and data...
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Artificial Intelligence
Data Only Matters if You Activate and Reach the Right Audience
By: Romain Bogaerts
We have more data than we’ll ever need, but none of these data points matter...
MM+M Roundtable Highlights the Benefits of Virtual Agents for Pharma Brands
Artificial Intelligence (AI) can create a meaningful impact on customer engagement in the...
Survey Reveals 67% of Pharma Marketers See the Power of Predictive AI to Improve Targeting
Pharmaceutical and life sciences brands can proactively engage patients and providers using...
Targeting Patients at All Phases of Their Health Journey with Predictive Audiences
By: Katie Carr, EVP, Chief Revenue Officer
Moving on from Cookies with Privacy-Safe Targeting: Why Real World Data Has Been the Solution All Along
By: Peter Kane, VP of Marketing
Swoop President Scott Rines Honored by PRWEEK for Leadership in AI
Scott Rines, President of Swoop, is one of 25 industry leaders recognized in PRWeek’s “Dashboard...
Introducing Predictive AI, a New Approach to Targeting Before Health Events Occur
A leading provider of patient and HCP audiences, Swoop recently launched predictive AI targeting,...
Conversational AI: Transforming Engagement in Pharma Marketing
Swoop conversational AI addresses the need for real-time, personalized engagement between pharma...
Implementing Conversational AI for Always-on Engagement on Brand.com
Conversational AI facilitates personalized, 24/7 interactions with patients and providers on...