Five fast lessons from Reuters Pharma USA 2025
At Reuters Pharma USA 2025, industry leaders reinforced the need to put patients first, embrace...
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Artificial Intelligence
Romain: The Philosophical Data Scientist Shaping Healthcare Marketing's Future
At the intersection of data science, healthcare, and marketing lies a unique talent – Romain...
Announcing Swoop’s Brand Refresh
By: Marcella Milliet Sciorra, Chief Marketing Officer
Dynamic Insights: How Swoop Piper Accelerates Innovation in Pharma Marketing
By: Romain Bogaerts, VP Product
In the fast-paced world of healthcare marketing, timely insights...
What’s to Come in 2025? Swoop Predicts the Top Health Marketing Trends
As we approach the middle of the decade, the healthcaremarketing landscape is poised for...
Swoop Launches Proprietary GenAI Platform with Custom Privacy-Safe AI Assistants to Transform Omnichannel Marketing for Pharma Brands
NEW YORK, October 14, 2024 — Swoop, the leader in privacy-safe healthcare marketing and data...
Data Only Matters if You Activate and Reach the Right Audience
By: Romain Bogaerts
We have more data than we’ll ever need, but none of these data points matter...
MM+M Roundtable Highlights the Benefits of Virtual Agents for Pharma Brands
Artificial Intelligence (AI) can create a meaningful impact on customer engagement in the...
Survey Reveals 67% of Pharma Marketers See the Power of Predictive AI to Improve Targeting
Pharmaceutical and life sciences brands can proactively engage patients and providers using...
Targeting Patients at All Phases of Their Health Journey with Predictive Audiences
By: Katie Carr, EVP, Chief Revenue Officer