Dynamic Insights: How Swoop Piper Accelerates Innovation in Pharma Marketing
By: Romain Bogaerts, VP Product
In the fast-paced world of healthcare marketing, timely insights...
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AI Health
Swoop Launches Proprietary GenAI Platform with Custom Privacy-Safe AI Assistants to Transform Omnichannel Marketing for Pharma Brands
New York, NY — 10/14/2024 — Swoop, the leader in privacy-safe healthcare marketing and data...
Data Only Matters if You Activate and Reach the Right Audience
By: Romain Bogaerts
We have more data than we’ll ever need, but none of these data points matter...
Survey Reveals 67% of Pharma Marketers See the Power of Predictive AI to Improve Targeting
Pharmaceutical and life sciences brands can proactively engage patients and providers using...
Swoop Agents Receive 2024 Conversational AI Excellence Award from CUSTOMER Magazine
Celebrating the innovative and impactful use of conversational AI technology across industries,...
Swoop President Scott Rines Honored by PRWEEK for Leadership in AI
Scott Rines, President of Swoop, is one of 25 industry leaders recognized in PRWeek’s “Dashboard...
Implementing Conversational AI for Always-on Engagement on Brand.com
Conversational AI facilitates personalized, 24/7 interactions with patients and providers on...
The Strategy and Success Behind Astellas' Digital Transformation
Swoop spoke with Suda Shinya, Senior Vice President of Information Systems for Astellas Pharma on...
The Top 5 Questions Asked by Doctors Across Specialties
Successfully engaging HCPs is key to ensuring a therapy reaches patients throughout the lifecycle,...
The Top 5 Frequently Asked Questions When Deploying Medical Info Conversational AI
Conversational AI delivers an on-demand, compliant and expert interface to communicate with...