Ron Elwell Wins MM+M’s Pinnacle Award

By: Emilie Branch, Content Manager, Swoop

Ron Elwell, CEO and founder of Swoop is a proud recipient of MM+M’s Pinnacle Award. This is the second year of the program, which honors 25 of the medical marketing industry’s most venerable marketers, strategists and creators. Although these industry leaders have reached peaks in their careers and shaped the industry, their work and commitment to innovation is ongoing. 

“Medical marketing is an ever-changing business, which makes staying ahead of trends and new technologies almost a full-time job in itself,” said MM+M editor-in-chief Larry Dobrow. “That makes the achievement of Pinnacle Award honorees even more impressive: Not only have they evolved with the times, but they’ve also continued to operate at a high level throughout.”

Ron has been a career-long disrupter, approaching business challenges with an outsider’s perspective. He founded Swoop after recognizing the shortcomings of conventional direct-to-consumer (DTC) marketing using generic demographic data. Instead, he hypothesized that deploying AI in conjunction with real world data could accurately predict patients likely to have a disease, thus empowering pharmaceutical companies to more effectively and efficiently engage these patients, educate them about diagnosis and treatment options and encourage them to be active participants in their healthcare journey. To date, Swoop is the choice of 42 of the top 50 brands, 18 of the top 20 healthcare marketing agencies, and has created over 3,000 exclusive target audience segments.

Ron hopes this award will encourage others to solve intractable problems in healthcare with fresh approaches.