Why Data-Driven Linear Is the Last Piece of the Marketing Puzzle
By: Kurt Robinson, Senior Vice President of Business Development, Swoop
CTV Campaign for Movement Disorder Therapy Results in 130 New Brand Starts and 10% Script Lift in Five Months
Pharmaceutical companies want to drive disease awareness, guide treatment options and establish...
Generating 30 New to Brand Starts in 90 Days for New Multiple Sclerosis Therapy By Reaching Specialists at the Point-of-Care
Pharmaceutical companies want to drive disease awareness, guide treatment options and establish...
Upstream HCP Activation Delivers an Incremental $2M for a Leading Breast Cancer Therapy
By: Emilie Branch, Senior Manager, Content Marketing, Swoop
Breaking Down Silos: Unifying HCP and DTC Marketing for Improved Outcomes
By: Emilie Branch, Content Manager, Swoop
TI Health Is Now Part of Swoop: Unify Your HCP and DTC Marketing
The integration elevates Swoop’s ability to reach, target and engage HCPs, enabling a better...
A New Measure of Success in 2023: Leveraging Audience as Currency
By: Kurt Robinson, Senior Vice President of Business Development, Swoop
One Audience, All Channels: Unifying Digital, Audio, and TV Targeting with Real World Data
By: Emilie Branch, Content Manager, Swoop/IPM.ai
Katie Carr, Swoop’s SVP of Sales sat down with...
Driving a 24% Increase in Brand Conversion Using a Custom Patient Audience for an Addressable TV Campaign
By: Kurt Robinson, Senior Vice President of Business Development, Swoop
Optimizing Omnichannel Engagement Through a Single Audience
By: Emilie Branch, Content Manager, Swoop