Empowered Engagement: How Audience-Centric Strategies Drive Healthcare Marketing Success
By: Emilie Branch, Content Manager, Swoop
Targeting HCPs at the Point-of-Care Results in 19% Script Lift for COPD Drug
By: Scott Rines, President, Swoop
Driving an 8% Script Lift for a Leading Rheumatoid Arthritis Therapy with 1:1 HCP Activation
By: Scott Rines, President, Swoop
Elevating Script Lift for a Multiple Myeloma Drug by 21% Through HCP and DTC Activation at the Point-of-Care
By: Scott Rines, President, Swoop
How AI and RWD Are Redefining TV Advertising for Pharma Marketers
By: Emilie Branch, Content Manager, Swoop
1:1 Programmatic Campaign Results in 29:1 ROI and $1.6M Lifetime Patient Value in Four Months for Newly Launched Oncology Therapy
By: Scott Rines, President, Swoop
Optimize Prescriber Engagement with Synchronous HCP and DTC Messaging
HCPs are busier than ever, and for marketers, this means they’re harder to reach and possibly even...
35:1 ROI and 33% Script Lift by Engaging Priority Oncologists for a Leading Melanoma Therapy with 1:1 HCP Activation
Pharmaceutical companies want to drive disease awareness, guide treatment options and establish...
Uniting Fronts: How Aligning HCP and DTC Marketing Can Drive Rx Lift and Improve Patient Outcomes
By: Emilie Branch, Content Manager, Swoop
Erin Deruggiero, Chief Digital Officer at Swoop, sat...
Generating 37% Script Lift, 120 New to Brand Starts and $4M in Patient Lifetime Value in Three Months for Plaque Psoriasis Drug
By: Erin Ruggiero, Chief Digital Officer, Swoop