Driving a 24% Increase in Brand Conversion Using a Custom Patient Audience for an Addressable TV Campaign
By: Kurt Robinson, Senior Vice President of Business Development, Swoop
Optimizing Omnichannel Engagement Through a Single Audience
By: Emilie Branch, Content Manager, Swoop
How Data Driven Linear Unifies TV Planning, Activation and Measurement
By: Kurt Robinson, Senior Vice President of Business Development, Swoop
Data-driven linear (DDL)...
How Using Real World Data Across Channels Can Better Engage Healthcare Providers and Patients
By: Emilie Branch, Content Manager, Swoop
Why Privacy Changes Demand a Better Approach to Targeting: Real World Data
By: Emilie Branch, Content Manager, Swoop
Tune Into Condition-Specific Patients – Why Health Marketers Need to Include Broadcast Radio in the Media Mix
By: Emilie Branch, Content Manager, Swoop/IPM.ai
Pharma investment in AM/FM radio has steadily...
Swoop Becomes First Healthcare Data Provider to Integrate Its Audiences with Nielsen
By: Emilie Branch, Content Manager, Swoop/IPM.ai
Swoop has announced a partnership with Nielsen, a...
The Health Data ‘Dream State’
By: Emilie Branch, Content Manager, Swoop
Why Marketers Must Make the Switch to Privacy-Safe Real World Data for Targeting
By: Emilie Branch, Content Manager, Swoop/IPM.ai
Connecting Brands with Patients: The New Standard for Precision Targeting
By: Emilie Branch, Content Manager, Swoop/IPM.ai
Tapping into higher quality audiences leads to...