Elevating Script Lift for a Multiple Myeloma Drug by 21% Through HCP and DTC Activation at the Point-of-Care
By: Scott Rines, President, Swoop
How AI and RWD Are Redefining TV Advertising for Pharma Marketers
By: Emilie Branch, Content Manager, Swoop
1:1 Programmatic Campaign Results in 29:1 ROI and $1.6M Lifetime Patient Value in Four Months for Newly Launched Oncology Therapy
By: Scott Rines, President, Swoop
Optimize Prescriber Engagement with Synchronous HCP and DTC Messaging
HCPs are busier than ever, and for marketers, this means they’re harder to reach and possibly even...
35:1 ROI and 33% Script Lift by Engaging Priority Oncologists for a Leading Melanoma Therapy with 1:1 HCP Activation
Pharmaceutical companies want to drive disease awareness, guide treatment options and establish...
Uniting Fronts: How Aligning HCP and DTC Marketing Can Drive Rx Lift and Improve Patient Outcomes
By: Emilie Branch, Content Manager, Swoop
Erin Deruggiero, Chief Digital Officer at Swoop, sat...
Generating 37% Script Lift, 120 New to Brand Starts and $4M in Patient Lifetime Value in Three Months for Plaque Psoriasis Drug
By: Erin Ruggiero, Chief Digital Officer, Swoop
Why Data-Driven Linear Is the Last Piece of the Marketing Puzzle
By: Kurt Robinson, Senior Vice President of Business Development, Swoop
CTV Campaign for Movement Disorder Therapy Results in 130 New Brand Starts and 10% Script Lift in Five Months
Pharmaceutical companies want to drive disease awareness, guide treatment options and establish...
Generating 30 New to Brand Starts in 90 Days for New Multiple Sclerosis Therapy By Reaching Specialists at the Point-of-Care
Pharmaceutical companies want to drive disease awareness, guide treatment options and establish...