Privacy and Data Ethics — What Healthcare Marketers Need to Know
By: Ron Elwell, CEO and Founder, Swoop
Targeting a Custom MS Patient Audience Drives a 60% More Efficient CPC and a 44% Higher CTR
By: Scott Rines, President, Swoop
The Precision of Digital Marketing with the Reach of Addressable TV Advertising
By: Emilie Branch, Content Manager, Swoop
Swoop Launches Predictive AI Adherence Targeting
First-of-its-kind targeting predicts which patients will become non-adherent in the next 30 days
How to Use Privacy-Safe Data to Optimize Healthcare Marketing
Kurt Robinson, SVP of Business Development for Swoop sat down with Jeanette Geer, Sr. Director of...
Empowered Engagement: How Audience-Centric Strategies Drive Healthcare Marketing Success
By: Emilie Branch, Content Manager, Swoop
Targeting HCPs at the Point-of-Care Results in 19% Script Lift for COPD Drug
By: Scott Rines, President, Swoop
Driving an 8% Script Lift for a Leading Rheumatoid Arthritis Therapy with 1:1 HCP Activation
By: Scott Rines, President, Swoop
Elevating Script Lift for a Multiple Myeloma Drug by 21% Through HCP and DTC Activation at the Point-of-Care
By: Scott Rines, President, Swoop
How AI and RWD Are Redefining TV Advertising for Pharma Marketers
By: Emilie Branch, Content Manager, Swoop