Moving on from Cookies with Privacy-Safe Targeting: Why Real World Data Has Been the Solution All Along
By: Peter Kane, VP of Marketing
Navigating Digital Interaction in Pharma: Why Conversational AI Is the Best Option for Customer Engagement
By: Dr. Duré Hussain, VP, Medical Strategy and Commercial Consulting
Swoop President Scott Rines Honored by PRWEEK for Leadership in AI
Scott Rines, President of Swoop, is one of 25 industry leaders recognized in PRWeek’s “Dashboard...
Introducing Predictive AI, a New Approach to Targeting Before Health Events Occur
A leading provider of patient and HCP audiences, Swoop recently launched predictive AI targeting,...
Conversational AI: Transforming Engagement in Pharma Marketing
Swoop conversational AI addresses the need for real-time, personalized engagement between pharma...
Implementing Conversational AI for Always-on Engagement on Brand.com
Conversational AI facilitates personalized, 24/7 interactions with patients and providers on...
Swoop Launches AI-Powered Conversational Agent for Healthcare Marketing, Revolutionizing Engagement on Brand.com
New offering enables pharma brands to engage in 24/7, MLR-compliant near-human interaction with...
Swoop Launches Predictive AI Targeting, the Next Generation of Healthcare Marketing
First-of-its-kind audience building leverages AI and RWD to create ideal DTC and HCP segments for...
The Power of Owning Your Audience: Connecting with DTC and HCP Consumers Across Channels for Ideal Engagement
By: Peter Kane, Vice President of Marketing, Swoop
Targeting in 2024: What Brands Need to Know
By: Emilie Branch, Senior Content Manager, Swoop