Swoop Audiences Activated on CTV Leads to 20% of Likely Patients Scheduling an HCP Appointment, Driving Conversion for a Mental Health Drug
INTRODUCTION
From Tired to Wired: Transforming Brand.com with Compliant Conversational AI
By: Emilie Branch, Senior Manager, Content Marketing, Swoop
Seeking Medical Guidance, but in Different Ways – How Patients and HCPs Interact with Conversational AI on Pharmaceutical Websites
By: Dr. Duré Hussain, VP, Medical Strategy and Commercial Consulting
Implementing Conversational AI Lifts Patient and Prescriber High-Value Activity by 825% and 400% for a Top Ten Pharma’s Neurological Drug
The Challenge
Facing a massive growth of interest in their leading neurological treatment, a top...
Transforming How Pharma Marketers Find, Target and Engage with Patients and Providers
As healthcare marketing experiences pivotal changes, from increased privacy restrictions to...
Targeting Patients at All Phases of Their Health Journey with Predictive Audiences
By: Katie Carr, EVP, Chief Revenue Officer
Moving on from Cookies with Privacy-Safe Targeting: Why Real World Data Has Been the Solution All Along
By: Peter Kane, VP of Marketing
Navigating Digital Interaction in Pharma: Why Conversational AI Is the Best Option for Customer Engagement
By: Dr. Duré Hussain, VP, Medical Strategy and Commercial Consulting
Swoop President Scott Rines Honored by PRWEEK for Leadership in AI
Scott Rines, President of Swoop, is one of 25 industry leaders recognized in PRWeek’s “Dashboard...