New NAI Health Audience Disclosure Requirements
January guidance provided a way for advertisers to determine whether a health segment is...
Using AI and RWD for Precision Healthcare Marketing
By: Emilie Branch, Content Manager, Swoop
The Top 5 Frequently Asked Questions When Deploying Medical Info Conversational AI
Conversational AI delivers an on-demand, compliant and expert interface to communicate with...
Why Your NPI Advertising List is Incomplete
By: Scott Rines, CFO, Swoop/IPM.ai
Influencing healthcare providers via digital NPI targeting is...
Swoop Granted Patent for Privacy by Design Data Processing Technique
Expands the use of artificial intelligence to positively influence health outcomes without...
Swoop Becomes the First Consumer Health Data Company to Join NAI
Company at the forefront of protecting patient privacy without sacrificing ability to improve...
Swoop Announces AI-Generated Patient Audiences
Swoop utilizes real world data to uncover precision, privacy-safe segments of ideal patients so...
Swoop Creates Patient Advocacy and Privacy Advisory Board
Advisors to guide company’s patient outcomes-driven technology development
CAMBRIDGE, Mass., May...
Swoop Partners with IPM.ai for Health Marketing Optimization
Real World Data can now be used for precision cross-channel pharmaceutical marketing campaigns