Swoop Blog

Privacy Safe Custom Audience Segments for Cross Channel DTC and HCP Marketing that Drives Higher Conversion and Rx Lift

W2O Acquires Swoop Fueling New Health Technology Business

SAN FRANCISCO, January 7, 2021 — Global health innovation leader W2O today announced it has...

Should You Build or Buy a Conversational Agent?

Though building a conversational platform internally might seem attractive, it can drain resources...

4 Reasons Why Conversational AI Matters Now

Conversational AI is a cost-effective way for companies to respond to customers at scale....

Self-Service Capabilities to Drive Commercial and Scientific Engagement and Support Prescribing Behavior

With more HCPs refusing to make time for reps, pharmaceutical companies need a new strategy to...

The Top 5 Frequently Asked Questions When Deploying Conversational AI for Patients

Conversational AI designed for patients offers on-demand information covering a range of topics...

New NAI Health Audience Disclosure Requirements

January guidance provided a way for advertisers to determine whether a health segment is...

Using AI and RWD for Precision Healthcare Marketing

By: Emilie Branch, Content Manager, Swoop

The Top 5 Frequently Asked Questions When Deploying Medical Info Conversational AI

Conversational AI delivers an on-demand, compliant and expert interface to communicate with...

Why Your NPI Advertising List is Incomplete

By: Scott Rines, CFO, Swoop/IPM.ai 

Influencing healthcare providers via digital NPI targeting is...

Swoop Granted Patent for Privacy by Design Data Processing Technique

Expands the use of artificial intelligence to positively influence health outcomes without...