Swoop Blog

Privacy Safe Custom Audience Segments for Cross Channel DTC and HCP Marketing that Drives Higher Conversion and Rx Lift

Why Your NPI Advertising List is Incomplete

By: Scott Rines, CFO, Swoop/IPM.ai 

Influencing healthcare providers via digital NPI targeting is...

Swoop Granted Patent for Privacy by Design Data Processing Technique

Expands the use of artificial intelligence to positively influence health outcomes without...

Swoop Becomes the First Consumer Health Data Company to Join NAI

Company at the forefront of protecting patient privacy without sacrificing ability to improve...

Swoop Announces AI-Generated Patient Audiences

Swoop utilizes real world data to uncover precision, privacy-safe segments of ideal patients so...

Swoop Creates Patient Advocacy and Privacy Advisory Board

Advisors to guide company’s patient outcomes-driven technology development

CAMBRIDGE, MA. – May 16,...

Swoop Partners with IPM.ai for Health Marketing Optimization

Real World Data can now be used for precision cross-channel pharmaceutical marketing campaigns