Swoop Blog

Privacy Safe Custom Audience Segments for Cross Channel DTC and HCP Marketing that Drives Higher Conversion and Rx Lift

Self-Service Capabilities to Drive Commercial and Scientific Engagement and Support Prescribing Behavior

With more HCPs refusing to make time for reps, pharmaceutical companies need a new strategy to...

The Top 5 Frequently Asked Questions When Deploying Conversational AI for Patients

Conversational AI designed for patients offers on-demand information covering a range of topics...

New NAI Health Audience Disclosure Requirements

January guidance provided a way for advertisers to determine whether a health segment is...

Using AI and RWD for Precision Healthcare Marketing

By: Emilie Branch, Content Manager, Swoop

The Top 5 Frequently Asked Questions When Deploying Medical Info Conversational AI

Conversational AI delivers an on-demand, compliant and expert interface to communicate with...

Why Your NPI Advertising List is Incomplete

By: Scott Rines, CFO, Swoop/IPM.ai 

Influencing healthcare providers via digital NPI targeting is...

Swoop Granted Patent for Privacy by Design Data Processing Technique

Expands the use of artificial intelligence to positively influence health outcomes without...

Swoop Becomes the First Consumer Health Data Company to Join NAI

Company at the forefront of protecting patient privacy without sacrificing ability to improve...

Swoop Announces AI-Generated Patient Audiences

Swoop utilizes real world data to uncover precision, privacy-safe segments of ideal patients so...

Swoop Creates Patient Advocacy and Privacy Advisory Board

Advisors to guide company’s patient outcomes-driven technology development

CAMBRIDGE, MA. – May 16,...