Why an IT and Medical Affairs Partnership Is Key
IT industry leader Ian Hamilton, President of the Technology Sector at The NPD Group, shares his...
From Essential to Enthusiast: The Future of HCP Engagement
Primary market research indicates that physicians are now more interested in doing business...
Using AI to Target Your True HCP Influencers
By: Sim Simeonov, Chief Technology Officer, Swoop
Sim Simeonov on the Role of AI in Precision Healthcare Marketing
By: Emilie Branch, Content Manager, Swoop
Artificial intelligence has become a buzzword in...
Developing a Privacy Conscience
By: Emilie Branch, Content Manager, Swoop
With recent media attention devoted to privacy breaches,...
MM+M Panel Recap: Transforming HCP and Patient Engagement
We recently hosted a panel in conjunction with MM+M on healthcare’s accelerated digital...
The Top 5 Questions Asked by Doctors Across Specialties
Successfully engaging HCPs is key to ensuring a therapy reaches patients throughout the lifecycle,...
W2O Acquires Swoop Fueling New Health Technology Business
San Francisco (January 7, 2021) – Global health innovation leader W2O today announced it has...
Should You Build or Buy a Conversational Agent?
Though building a conversational platform internally might seem attractive, it can drain resources...
4 Reasons Why Conversational AI Matters Now
Conversational AI is a cost-effective way for companies to respond to customers at scale....