MM&M’s Healthcare Marketers Trend Report 2022
By: Emilie Branch, Content Manager, Swoop/IPM.ai
The medical marketing landscape has undergone...
Privacy Presents Challenges — and Opportunities for Change
By: Emilie Branch, Content Manager, Swoop
Ron Elwell Wins MM+M’s Pinnacle Award
By: Emilie Branch, Content Manager, Swoop
Ron Elwell, CEO and founder of Swoop is a proud recipient...
Android Announcement Compels Health Marketers to Use RWD
By: Emilie Branch, Content Manager, Swoop
Google announced a plan to end cross-app tracking on...
Google’s Latest Cookie-Less Solution Falls Short for Health Marketers
By: Emilie Branch, Content Manager, Swoop
Here we go again. Google has changed direction on how it...
Apple’s iOS Update Compels Health Marketers to Adopt Digital Audiences
By: Emilie Branch, Content Manager, Swoop
In April 2021, Apple began requiring an opt-in for...
Is There Life for Health Marketers After Facebook?
By: Ron Elwell, President, Swoop/IPM.ai
Health marketers who utilize Facebook's audience segments...
Protecting Patient Privacy Beyond HIPAA
By: Emilie Branch, Content Manager, Swoop
While a landmark for patient privacy when ratified in...
Swoop Redefines Physician Engagement Beyond Typical 1:1 NPI Marketing
SAN FRANCISCO — Swoop, the leader in AI-generated digital audiences for healthcare, today announced...
Six Digital Marketing Resolutions to Consider in 2022
This past year was defined by digital, with companies transitioning, innovating and reassessing...